After a customer makes a purchase, offer them a coupon good on their next visit in your thank you email. Put a link to the coupon inside the email, so that the client has to visit your website to get his special offer. End the email on a very positive note by explaining that valuable customers will always receive the best prices because you value their loyalty.
Make your marketing emails personalized. There is much more that you can do than simply putting a first name into the message template. Use all of the information you’ve gathered about your subscribers. Reorganize your list of subscribers according to common interests and send specialized messages for each interest group.
Always proofread emails that you send. Every email and newsletter you send out should be error-free. Double check how the layout will look on all platforms, from your browser to your cell phone. Also, if you place links in your email, test them to make sure they work.
One way to increase the number of people you can send emails to is by providing an option for people to sign up to one of your mailing lists. Have a readily visible link on your site for people to request your email updates.
Try using a personal tone in your email campaign. Customers will have a more positive response to these types of messages as opposed to those that are impersonal and bland. Your customers will be a lot more impressed if an important person, such as your president or another high-ranking executive, sends the message.
Limit your email communications to once a week. Your customer base is likely made up of people who are busy and receive many messages each day. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list.
Always have a set plan and scheduled day for your newsletters. Ideally, your emails should be sent on a certain day of each week, at a consistent time. People like consistency and will be more likely to pay attention to your mailings if you stick to a set schedule.
Change up the format of your emails to give them a touch that’s personal. For example, use plain text if you usually use HTML and vice versa. If they’re written well, they’ll come across as intimate and simple, which can attract your customers.
Always ask a client before adding them to a newsletter or email list. When you email your customers without asking them, they may think you are a spammer and not read them. This may also make people opt out of the emails you send. This will make it to where they don’t get emails from you anymore. It can also anger the service providers you use to email because you’re going to be known as a spammer.
Your emails should contain calls to action. Let your email recipients know what they need to do by telling them directly. Be sure that any links you have in your emails are easily found and explain how they are to be used. You might want to consider repeating links in your email so that they appear at the top, and then again at the bottom, of your notice.
Your email subjects must be eye-catching and enticing. A boring subject line will ensure that your email never gets opened. Emails with dull subject lines, or ones that seem suspicious, will be deleted unread.
You should always ensure that every email address that you have is correct. Don’t waste time receiving email addresses, only to get a message that the address was invalid. This just wastes your precious time!
Email marketing is about getting people to buy your products. Every email that is sent should entice the readers to want to buy a product or service. Each one should be informative on a new or existing product and announce current promotions.
If you offer an opt-out option in your mailings, try to respect the reader’s choice to quit receiving correspondence instantly, if at all possible. If you are still sending them email messages even after they opt-out, your subscribers may feel like you are not listening to them.
Each email should only contain a single topic. You don’t want your consumers to be overwhelmed or bored by the content in your email. Each email should have one specific focus. This will create a happy reader, that translates into a happy customer.
Cause email previewers to work in your favor by using preheader material. The very first line of the email is typically called the preheader. Most email companies show the preheader directly after the subject line and it can be used as a real attention grabber.
Your sales list should be extremely focused. You can do this by getting your top customers, as well as their contacts, to subscribe to your mailing list. Present your mailing list as a way of having access to limited offers and exclusive tips from a professional authority.
You should avoid sending mass emails during holidays. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. There are obviously exceptions to this rule. An example of such an exception might be a Black Friday special for 25% off an LED TV.
Ensure that your title is very solid. It will be the first content they read, so ensure that it leads them to click through and read more. Getting recipients to open the message is the hardest part, and a good subject line should get them to keep reading.
Now that you have gotten a better understanding of email marketing, be certain that your brain was able to digest everything you learned. You should either read this article again or print it out, so that you can use it as a reference in the future.
