Location is the key to effective mobile marketing. Unlike other marketing forms, mobile marketing has the unique opportunity to know exactly where you are. You could attract your customers to your stores and encourage them to share their location with their friends. Take time to think over the implications this has for your business and ways you can achieve a profitable location-aware strategy.
Enlist the help of your friends and family to help with your mobile marketing campaign. For an unbiased opinion, hire a professional.
Though many people use text messages, there are still many who don’t use or recognize popular abbreviations. If your target audience can’t understand your advertisements, you are wasting your marketing budget.
Make sure your content is timely and interesting. Do not get overly excited and rush into mobile marketing. It is important to remember the purpose of what you are trying to accomplish. Be sure that prospective and current customers are getting information that is relevant. If you keep your customers happy, they will keep you happy.
Be precise and easy to understand. Make sure you don’t have too many links to click on. Mobile keypads can be quite small, it can get frustrating to do too much typing. Focus on the essential elements of your campaign and get rid of what is not necessary.
Don’t send random messages to your customers. Make sure you always have something relevant to say when you take the time to message them. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers demand information in the marketing texts they receive.
For the most technologically savvy customers, include QR codes on all printed advertisements. QR codes are a good way to get people that have smart phones to visit your site. You should include the QR code on everything – catalogs, brochures, business cards and posters. The QR code provides additional information to people that are interested in your business.
You are going to use your plan across a multitude of different platforms, so be sure that you can maintain consistency. Every message should read properly on a wide variety of mobile devices, including Apple iOS devices, Android devices, Blackberries and more. It’s much easier to make your messages simpler rather than custom-fitting your messages onto different platforms. Simple is often the best solution for these problems.
When you design your campaign, make a plan to get your mobile marketing message across to different platforms. Search out information on all of the devices you wish to target your advertising towards, and take each into consideration when planning your campaign. A compatible script that works across multiple platforms will benefit your campaign the most.
Your customer base doesn’t change unless the market changes, but customers come and go. Always stay current with the newest technology out there or your business may suffer. Customers are always looking for the next best thing.
Know your audience, and give them something of value. People will pay attention to your messages if they perceive them as valuable. You might want to send a gift certificate, depending on who you are targeting. If you are targeting middle class families, you can send something family related.
You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. Try out as many mobile devices as you can so that you understand the user’s experience.
Add mobile friendly maps and correlating directions to your mobile website. Most people use mobile devices to aid them in traveling to various locations. Create an easy way for your customers to reach you. Include a map to your location, and make it easy to read. Linking to Google maps also looks good to search engines.
Be very careful of the hours that you send your customers text messages. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Whenever you are holding an important online sale or promotional event, send a text message to all of the customers on your mobile marketing list reminding them of the occasion a few hours before it starts, as long as this time does not fall too late in the evening or too early in the morning. Your customers will know that there is something happening on your site, and they will be more likely to visit.
Mobile marketing will definitely attract customers, but you have to make sure it works on all mobile devices. Your efforts must work on as many popular devices as possible, or you’ll risk losing customers.
Use QR codes to expand your branding and to entice customers. You can use these codes to pass on various discounts to your customers. QR codes can be captured with a cell phone. As you begin using these codes, you will be able to easily provide your customers with relevant information about your company and products.
If you are trying to phone or text people, keep in mind that the most important word here is “people”. Do what you need to accordingly.
To make the most of your mobile marketing campaign, focus on sending only the most relevant, useful, and interesting offers to your subscribers. With this you know that your customers will not tire from your messages and look for to see all you have to offer.
Mobile marketing is extremely perplexing. Missions and marketing strategies vary from one business to the next. A plan that is effective for one business might not be appropriate for another. By reading the guidelines above, you should have picked up some advice and insight on getting started.
