Do not send email to anyone who has not given you permission to do so. If you start sending unsolicited messages, you will be unlikely to be taken seriously. It could go as far as people not desiring to do business with you any longer.
When you are going through the process of opting in, you should make it a point to get the names of your customers. This way, you can customize each recipient’s email so that it addresses them individually, making your message seem more personal. Your emails will be different from other emails and your recipient will feel less anonymous.
Always get customer permission before you begin contacting via email marketing. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. You could also violate ISP’s policies by sending out a lot of emails to your customers who do not want to receive them.
Keep your branding consistent at all times. Keep your company’s logo and the colors and style you use the same in every email. Use a standard, easy-to-read font. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. Familiarity is vital to the success of any business, and that also greatly applies to email marketing.
Use your emails to give your customers incentives. These customers are more likely to give you their business if you provide them with a solid enough reason to do so. As an example, give them free shipping when they order more than $50 worth of merchandise or services directly from a link on your site.
The subject of you emails should be kept to a manageable length to ensure people actually read it. Lots of email clients will just shorten subjects that are greater than this length. The end of a lengthy subject line is often just cut off and not seen. Either way, your readers only need that amount of characters to make the quick decision on whether to read or delete your email.
Be sure that your emails have more information than a simple sales pitch. Messages should be like a newsletter with relevant information about your business. If your messages are only hard sales, your clientele will grow dissatisfied and unsubscribe from your list in droves. Most people will bore easily at the sight of a salesman in any format. Focus on keeping their interest.
If you keep track of your subscriber’s birthdays, be sure to send out a birthday email. Use programming to automatically send the birthday message to recipients on that particular date. You may also consider including a special discount good for a week or so after their special day.
Include a confirmation page prior to finalizing an email subscription with a visitor. This makes it easier for someone else to double check how much they want email from you. This may appear counter-productive, but this can ensure your business will avoid any misuse reports.
Know your audience and be focused. When you have acquired a small group of viewers, think of innovative ways to get them to spread the word to their friends. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. This is a straightforward, ground-up approach to growth.
You should have people who would like to receive your emails double opt-in. It may seem unnecessary, but it ensures that each subscriber truly wants to receive your messages, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.
Allow people visiting your site to have several chances to sign up for your email list without pressuring them. Let the customers know that you’re not going to sell their information and also tell them how they will get benefits by signing up. Customer information is the lifeblood of any successful email marketing campaign, after all.
Get feedback from subscribers. You can keep sending emails, but you will not know how efficient this method is until you get feedback. Encourage them to tell you what they like and what improvements they can suggest. Customers that feel they are listened to and appreciated are often your most devoted customers.
Choose when you send your marketing email based on content you will provide and the schedules of your customers. Most statistics show that emails sent during business hours are most likely to be opened and read. Leisure related emails should be sent on weekends.
A great way to increase the success of one’s email marketing campaign is to couple them with social networking mediums like Facebook and Twitter. People will share your content on social networks and get more people interested in your products. Make sure these people can easily sign up to your email list.
Make sure that all of the content that you’re writing is directly for your customers and no one else. When you write proper emails that aren’t too pushy, you won’t have to worry about the spam filters. Avoid keywords such as “free” to keep your newsletters out of your customer’s spam box.
Take advantage of special holidays and events to push your email marketing efforts. Think about these things when you plan your year. Make special campaigns during events and holidays, especially commercial ones like Christmas. You can also add extra marketing campaigns during slow periods of the year to boost sales.
It is extremely important and cannot be stressed enough that the subscribers who get emails from you have given their full consent willingly. Sending emails to people who are not interested will lead to complaints and lost sales. Use the advice you have learned to target your emails to the people who want to see them.
