Make emails as personal as you can. When you are seen as a person, as opposed to a generic email, your customers will respond with their business. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Grow your email list naturally. You should not send out emails to customers on purchased email lists who are not interested in your products. Instead, build your list using email addresses of people who have shown an interest in your products or services.
Write for real people and forget about the spam bots. When you write proper emails that aren’t too pushy, you won’t have to worry about the spam filters. If, however, you use linguistic acrobatics to stay away from words such as “free,” your words will simply turn off readers, and you may be nabbed by spam filters anyway.
Utilize the least amount of graphics in your email as you can without making it look bland. Quite a few email reading programs available block graphics, making it possible that many of your intended readers can’t read the email properly. Also, your email is likely to end up being sent to junk mail if it contains too many graphics.
Avoid major email promotions around holidays like Thanksgiving and Christmas. Your emails may get overlooked since many people aren’t around their computers at this time. Of course, you should adapt this to your target audience. These may include emails concerning Black Friday deals or other campaigns based on occasions.
A very crucial, yet obvious, part of successful email marketing is making certain there are no mistakes in your subscribers email addresses. Having erroneous emails that simply bounce back will just waste your time and effort. Doing so is a time waster!
Use email previewers to your advantage when using preheaders. The first sentence or line of text at the top of your message is known as the preheader. Many email clients, such as Google, use this line as a preview of the message and display it alongside the subject – making it a smart way to attract attention.
One great way to increase the success of your email marketing campaigns is to give your customers choices. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. The more control they have over the process, the more comfortable they will be.
Make your logo and brand colors a visible part of your emails. Because your subscribers have some familiarity with your website, they associate your colors, logo and designs with you. Consistently making your emails coordinate with your website will make them appear more familiar and make them less probable to be deleted.
You can use A/B testing to improve the results of your emails’ subject lines. Send half of your messages with one subject, and half with the other. This gives you the information you need to figure out which subjects work and which don’t.
While it is important not to pressure people into subscribing to your website, make it easy for them by offering multiple ways to do it. Make sure you let your customers know that their private information is safe with you and discuss the benefits of subscribing to your emails. Acquiring customer information is vital to any successful email marketing campaign.
Ask for at least a customer’s first name at the time that they opt-in to your list. This will allow you to include their name in your marketing emails, giving the mailings a personal, friendly touch. This will cause your emails to appear personal, and therefore not like spam, which will appeal to the reader.
Keep the subject line of your emails to less than 60 characters. Lots of email clients will just shorten subjects that are greater than this length. Some clients are simply unable to display longer text. More importantly, 60 characters usually provides your subscribers with more than enough information to decide whether they want to read your message or delete it.
If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. This reduces the chances of your emails being marked as spam.
Be certain that anyone you send messages to through email channels has given you permission to do so. If this isn’t done, you’ll have a risk of losing your customers’ trust and their interaction with you, which can cause your business to have a bad reputation. Additionally, some Internet service provides may blacklist you, and that can have tremendously detrimental effects on future business.
Have a special birthday email for your subscribers. Allow your subscribers to list their birthday on their sign-up forms if they wish, so that you can set your email program to automatically wish them a happy birthday. This can make customers feel appreciated, especially if your greeting has a coupon included with it.
You may be able to use social networking sites, such as Facebook, Twitter, or YouTube, to make your email marketing more successful. Give your customers a way to share your message with their friends, and you can quickly grow your email list and get more people interested in what you have to offer.
Use Alt tags for images in email. In case the images are not loading properly, the alt tags will appear instead. Make sure the tag descriptions give an accurate description of the visual image. This helps the reader get some use from the content, even if they can’t see the image. Apply these to your links, as well.
As said before, email marketing is a great way to reach customers and grow a business. These tips can help you learn to be the best at email marketing.
