Communicating with your target audience is a good example of how to use Facebook. Use social media’s popularity to your business’ advantage. You can harness Facebook’s potential to promote your business to the world.

Hold Facebook contests. Provide fans with coupons or even a product when they share or Like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply to all your subscribers, particularly those that have questions and/or concerns.

Use a contest to build talk about your brand. Offer free products or discounts to subscribers when they join. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

You must have an attention-getting page so that your page is set apart from the rest. This can be done by creating a more colorful page and adding things like lots of photos. People on Facebook often like these types of pages instead of plain pages.

Consider Facebook a type of content-sharing venue. Facebook does not only relate to everyday chit chat, but it is also an important content format. Use it in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!

Are you prepared to make the most of social media to expand your business? Most people like using social media, so Facebook is a natural fit for marketing purposes. Utilize the advice in this piece and expand your audience and your reach.