In terms of Facebook marketing, you are likely to hear lots of stories about what works best. It may be tempting to follow the trends, but this may not be the solid foundation you are looking for. The following article can help you get started.

Use custom tabs to make your page stand out. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. Use tabs to organize the different contests that you hold.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This will lower your marketing costs and increase the company profits in the long run.

Try holding a giveaway to boost interest in your Facebook page. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

Include places in the body of your Facebook page. If they are able to get something for clicking Like, they’re more likely to do so. Use this to hold sweepstakes or offer coupons.

You need to promote your customers making decisions regarding your brand. People love feeling important and in-the-know. When they have input, they’ll feel special. As an example, a blogger could ask what posts they would be most interested in reading.

When all is said and done, many folks follow trends because it’s the easiest thing to do. Fortunately, this piece does not discuss trends, but gives real advice that works. You will generate a lot of sales if you apply the tips you just read and look for ways to improve your campaign.