Are you a business owner? If the answer is yes, you probably understand how hard it can be to promote your business. However, now that there is technology most people have access to, it’s fairly easy to get the word out about your business. Online video marketing is one of them. The article below will show you how it’s done.
The first thing to figure out is the success of your video. Guessing is not accurate enough to base a business plan on. You need to look at numbers and concrete data. See the number of people who have viewed the video, the amount of the video that they actually viewed, etc.
Just because you have keywords as well as a transcript written up, don’t assume everything is in place just yet. Make your content enticing to your viewers. If not, start from scratch.
Don’t overlook YouTube. This is where you should base your campaign from. It is a free place to host videos. It is also the third most visited website. It is one of the best search engines as far as volume, and it’s also the best video site as well.
It’s okay to insert a watermark in the video. It’s a great way to ensure no one steals your video and attempts to pass it off as their own. Just throw your logo onto the video where it’s not in the way of the action and keep it kind of transparent.
Great content is the surest way to get more people to view your video. Your videos don’t have to be the most professional to get a lot of views. People watch videos that are alright if they have relevant information that they think is important. Bearing this in mind, do your best to buy the most camera you can afford to shoot with.
Let people sign up to receive an email every time you post a new video. This is an excellent way to both show them that your business is growing while reminding them of what you have to offer. Just in case the video entices one of the customers to buy something, provide a link to a purchase page.
Include a screenshot of your website in your video. This will let viewers see how the website you run works. Screenshots are also valuable in instructional videos. Save the copy of the screenshot, then use an editing tool to add it to your video.
Don’t create ads, create interesting videos. If your video sounds like a commercial, viewers will not stay to watch. Keep people interested by focusing on the quality of your content and providing them with tips, fun facts, anecdotes and incentives.
Are you being asked something often about your products or services? If this is the case, you can search for videos to help you learn more. Your customers will gain confidence in your business if you’re able to anticipate and answer their questions.
Once you have a number of comments on one video, make another. The data will allow you to make better videos by telling you what content to work on and helping you decide what equipment to use to increase quality.
If possible, bring recording equipment with you any time you set up shop at a trade show, convention or other industry event. That’s because you will likely be able to interview experts in your field. At the very least, you can shoot a video about your experience here. If you’re doing public speaking, have it recorded.
If you see the same questions being asked by customers again and again, create a video that provides answers. Though a Frequently Asked Questions section is a common website feature, it doesn’t hurt to make videos as well. They will then have the option of finding the information the way they want.
You do not necessarily need strong production values in order to have an effective video. You don’t need professional gear if you can keep the image focused and balanced. You don’t need fancy scripts or tons of confidence. Simply relax and act as you normally would act. Look into the camera and talk. If you are extremely camera shy, don’t worry because you do not have to be on camera. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.
Music should be used. If you think about it, you’ll figure out that music makes videos more appealing. Find music that fits with your message, and put it in your video. Your customers will find your videos more appealing as a result. When you don’t want to be the center of attention, this is a great way to go.
Podcasts are a popular yet under-used approach to video marketing. You can charge a small fee to download your best videos, as well as marketing your business via podcasts. Make sure you make this fee low so people think they are getting something that is a good value.
Short videos will be your mainstay, but occasionally opt to go in-depth on topics that are particularly relevant to your base. The short videos should speak to a broad audience. Videos that are longer should focus on how-to and instructional types of material.
What length should your videos be? How long you make your video has a lot of factors that go into it, but it’s best to keep them short. If you can deliver a clear message to your viewer without boring them, they will remember your message, and may be more likely to tell their family and friends about it.
As you have probably noticed by now, using the Internet to post online videos is a great alternative to traditional advertising schemes. There are literally billions of page views on the Internet each day. That is the reason you need to use them. Implement these tips, and soon, you will witness your business taking off with all the additional traffic you will attract.
