If you think that email can no longer be used as an effective marketing tool, think again! Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. A variety of different strategies have been created to help email marketing keep up with the changing landscape of the Internet. Read the following tips and make your email marketing work for you.
Clearly posting an unsubscribe link is recommended. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. Make sure clients know that it is their choice to subscribe, not a requirement.
Keep your messages short and to the point. Few people will bother reading past a couple paragraphs, no matter what your message entails. People are busy and don’t have much time to deal with marketing messages. Make your point quickly and allow your reader to move on.
Try learning how to not come across like spam by viewing spam. Sign yourself up for a random free email account and then post that email address in various places around the web. You will soon find that spam emails begin to roll in. See what’s wrong with these emails and make sure you don’t make the same mistakes. Your brand’s credibility will be boosted if you separate yourself from spammers.
From time to time it is a good idea to change up the format of your emails. So, if you usually send out HTML formatted emails, then mix it up and send out an email in something like plain text format. If you use well-written text, this type of a message can have an intimate feel, which will often make your customers view you in a more personal and trusting way.
Develop a strategy that addresses your customer base. While you need to be persistent, it must be with the right customers or else it is not going to make that much of a difference. If you are talking with the wrong people, they will simply become annoyed.
An important tip with regard to email marketing is to have correct email addresses. A result of not having valid addresses is that valuable time is wasted by having to track down correct addresses and resend emails. You have better things to do!
Leave a way for people to opt in to receive your email. This will increase your email list. Have a readily visible link on your site for people to request your email updates.
Keep your customers happy by providing them with emails that are personalized. You can notify them about special sales and discounts. Let them know about new product offerings that may appeal to their needs as determined by their purchase history. A customer who has already trusted you for an initial purchase is more likely to continue buying merchandise from you.
To make sure you communicate all of your information, consider using multi-part emails. Emails that provide plain text content, as well as HTML, ensure that the recipient can display the material. Sending out these emails is worth it because plain-text subscribers won’t remain subscribed to HTML-only listings for a long period of time.
Use various platforms to test out exactly what the email marketing message looks like. Once you create a template that looks perfect from where you are, try it on a variety of browsers, operating systems and email clients. The way that Windows Hotmail looks is very different from the way Linux Gmail looks.
Ensure your content reads as if it was written by a human with a purpose, not someone trying to avoid spam filters. If the message you create is done properly with limited sales talk, you are likely to avoid the spam filters. If you attempt to get too technical or wordy with your language, the people reading your content will get frustrated, and the filters may still snag you.
To successfully grow your email marketing campaign, try combining your emails with social networking, such as Twitter, Facebook and YouTube. This makes it easy for email list subscribers to share interesting emails with their friends on social media sites, who will hopefully become subscribers themselves.
Personalize your emails anyway you can, so that your subscribers feel your personal attention. If they feel like they are reading a form letter, they will hit delete and block. Putting the recipient’s name into the email is simple; there is much more that can be done. You should understand when, why and how they subscribed to your emails. Make use of such data in your emails.
Set up a confirmation process for those who opt-in to your emails. That way people can decide whether they want your emails or not, and not have any regrets. It may seem unwise, but giving customers options can help you avoid misuse claims that you would have to deal with later.
Be considerate of your consumers and always ask for their permission before adding them to your company’s email list. If you avoid doing this, most people will not even read your emails. If your service provider gets complaints they may ban you from doing business there.
Stay away from including emails on your emailing database that have not been directly opted-in by the specific subscriber. The people you add will be left angry, leading them to report your email and cause you a headache. You will find perhaps you may be banned from sending emails.
Don’t send spam emails promoting your products. When you send out your emails to everyone, many people will mark them as spam. This not only harms your reputation, but certain ISPs could put a block on your IP address when a large amount of people complain about the unsolicited marketing messages you are sending to them.
By now, it is hopefully clear to you that marketing through email can still be a very effective technique. Take what you’ve learned here to heart and always be ready to implement new and innovative email marketing methods. This strategy will serve you well for years to come.