Mobile marketing should be part of your business plan but it is difficult for newcomers to understand and apply correctly. Take the time to research the different codes, applications, techniques and formats for each marketing tool before you make the decision on which to use. Below are some courses of action to take, so you can create an excellent mobile marketing game plan.
Be sure that the code you use is short and dedicated. While the price is higher, it can help your brand stay protected. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Adapt your mobile marketing calls to the circumstances of the person you are calling.
Use A/B testing on the mobile version of landing page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. For your landing page, have two different versions and see which is more successful. Keep whichever page is more successful.
Gather as much research about your target audience as you can prior to starting a mobile marketing campaign. This way you can feed their needs and give them what they want. This is a good way to make sure your campaign will actually be something the recipient is interested in reading.
Make your emails mobile friendly so that they are effective. Let your recipients click on a phone number rather than a link. Optimize your pages so they appear properly on mobile devices. It is now very common for users to check email from mobile devices, so remember this when you format email messages.
Make your mobile marketing campaign a two-way street. Give the customers receiving your messages a way to send you feedback so that you can connect with them and improve your services. Many people tell you to get away, but you need to survey your clients as much as possible.
Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.
Use an integrated suite of marketing approaches to get your message out with maximum impact. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. About a week out from when the occurrence is due to take place, follow up with a reminder email. And lastly, perhaps several hours before the event opens, a final text message to fully get their attention.
A mission statement is the best way to ensure you remember your purpose for your social marketing. Having the mission statement around will help you stay ethical.
If you want your mobile marketing campaign to be successful, only send out the best possible offers you have. If you do this, then customers are much more likely to find your offers interesting and respond to them positively.
To expand the reach of your campaign, make effective use of QR codes. You can use these codes to pass on various discounts to your customers. They are quite user friendly and simple to capture on cell phone. As you begin using these codes, you will be able to easily provide your customers with relevant information about your company and products.
Claim your location on all the popular social networking pages. If you want your business to be found, this is critical. Start out simple with your social media sites for your business then move on from there. At the very least, start by using Facebook to claim a place for your business, and Foursquare to create a customized page for it.
If you incorporate links in your mobile messaging campaign, make the link back to the mobile site for older model cell phones and link to the desktop-based website for smart phone and tablets that are capable of handling it. If your main website uses Flash, link only to your mobile site.
Be sure that your mobile marketing campaign is compatible across multiple platforms. You must take into consideration many mobile devices when you are creating a mobile marketing campaign. To get the most out of your campaign, make sure that the script you are using is compatible with all of the different devices.
Have clear objectives to focus on before engaging in mobile marketing. Get some feedback from your customers to find out how you can reach out to them. Do you want to increase your sales from your existing customer base, or do you want to interact with them and retain customers?
Send offers once a week or less often. Research shows that the best redemption rates came from offers sent from between once a week and twice a month. Doing so makes your client feel as though they may miss out on something. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. It can feel very intrusive. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. This is a great way to build up your brand loyalty.
As you can see, mobile marketing is the wave of the future, and you need to know how to use it to generate leads and make sales. Once you understand your options, you’ll be able to choose the best techniques for your own business. Follow this advice and you’ll have a head-start on the competition.