Successful mobile marketing is an art, including multiple strategies and techniques, and it can be difficult to know where to begin. This article will help you to hone your mobile marketing skills.

Sending out mobile emails can really help you reach your customers while they are on the go. Because of this, keeping all emails friendly to mobile devices increases their effectiveness. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. Every day, more people are reading their email on a cell phone, so be sure to keep this in mind when designing your campaign.

Always include some kind of discount, coupon, or promotional code when you use mobile marketing. This will entice customers in to check out the products you are selling.

Although lots of people use their phones for Internet text, not all know the different kinds of abbreviations used online. If your customers are unable to make sense of your promotional text message, they will simply disregard it, which equates to lost sales opportunities.

Consider developing a mobile application for your business. Your app will allow customers to see different specials and promotions, making them more likely to check in often. It will also help increase your brand recognition and overall business traffic. The cost of your app can vary, depending on your investment and the app’s features. Consult with a professional to assist you in pricing it right.

Developing a mobile app that contains tons of useful information related to your niche is an excellent mobile marketing strategy. Reference apps that deliver useful content are widely downloaded. You can use the app to direct potential customers to your business site, or you can make the app itself part of your product line.

Try using Multimedia Messaging Service for sending out coupons for new prospects or to reward the old ones. Incorporate discount codes to make your coupons more attractive. Be sure to include codes on each mobile web site so that coupons that your customers obtain there can be tracked. You can both reward your loyal customers and entice new ones with the power of coupons.

Get involved with a picture-to-screen campaign. This type of campaign allows your customers to post their photos to your site. The user then sends the pictures using a short code enabling it to be instantly posted on a digital screen. The photos that are received can be shown on a television monitor or digital billboards.

It is important to include both a link for older cellphones that will direct to your browser-based website, as well as a mobile link for smartphones or tablets. Remember only a small portion of mobile phones can use flash, so if your standard website has flash on it, link to version mobile only.

Just as you would test your website and advertisements on different computer browsers, you must also test your mobile website and mobile ads on various mobile devices. Mobile devices feature various browsers, resolutions and screen sizes. This means that your ads and website may look totally different depending on the device that is being used to view them. It’s wise to test the most popular mobile devices to make sure that your website is user friendly.

Social media is a wonderful way to advertise. Rewarding customers who share a TwitPic or who forward deals to friends is a great way to expand your customer base. This spreads the word about your company and is a great way to kick-start your mobile marketing efforts.

Add features to your website like directions and maps, and make sure they are mobile-friendly. It’s likely your users will be on a mobile device when looking for your location. Try to make it as easy as possible for your customers to find you. Make sure maps to your location are clear and concise on any mobile device. Also, make sure your address appears on the top mapping programs. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.

When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. Most people will not look you up on social networks, if you do not tell them about your page.

While mobile marketing can be a perfect way to get more customers to your business, you need to know that it will cross different platforms in order to make it successful. You have to thoroughly test your mobile marketing campaign on as many mobile devices as possible, and all of the popular mobile operating systems. Failure to do so will result in lost opportunities and lost customers.

When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Send a clear message your audience can understand quickly.

Do what your customers want you to do. Your mobile marketing ads should be designed based on what your target demographic likes to read and see. Find out what exactly your customers are looking for. The more informed you are about your potential buyers, the more successful you will be in promoting and selling your product or service to them.

A/B testing is a great tool you can use for mobile landing pages. Make sure you run as many tests in a variety of ways that you can. You want to make sure all the content you put up works. Come up with two versions of landing pages and see which nets more transactions. Choose the better performing option from the two of them.

There are many different variations of mobile marketing methods, but they all share pretty much the same fundamentals. However, the forms of technology and ways of applying these techniques vary. With a little time and research, you can find the techniques that will work best for you.