Tag Archives: older phones

Build Your Profits With Great Mobile Marketing

How informed are you about mobile marketing? Is there a marketing plan you have in place? If you have a plan in place already, are you looking to improve it? Is your marketing approach enhancing your bottom line effectively? Are you deploying your plan appropriately? If you do not know the answers to these questions, read the tips below.

Tailor your rewards to your audience. When connecting with people in your outer social circle, it is often necessary to include something of value to attract their attention. For example, if you are sending information to business executive, you may want to consider sending a voucher for a fine dining restaurant. If your target market includes middle-class families, you should send messages that are family friendly.

Before your company decides on creating their own mobile app, make sure it’s something that is needed by your customers. If the app you have devised for your business isn’t fitting or convenient, it is only going to bring negative attention to your business.

Set the times that your MMS text messages are sent to your customers for normal business hours. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.

Quick Response or “QR” codes consist of black modules arranged in a square pattern on a white background, and they work well as a means for expanding your brand and enticing customers to access your content. These QR codes are an excellent way to expand and entice your customers by offering coupons and discounts. It is simple to capture these codes with a cellphone, and they are even easier to use. Get the most important information to your customers in a fast and effortless manner using QR codes.

You should always establish a home base for your mobile platform. Your campaign is about getting people to your home base or bringing them back to it. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.

When working to develop a mobile marketing strategy, do not leave the people who have older phones out of your plans. Most smart phones can access full websites, but you should still update your mobile website regularly. If you have components on your website that are not view-able on older phones, be sure to have a mobile version.

When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. They should immediately know what your message is and be able to absorb it quickly.

Social media rules mobile devices and you need to capitalize on this for your marketing campaign. Try innovative techniques, like offering rewards in the form of discounts and sweepstakes entries for spreading the word about your store. This will get people talking about your company or website with their mobile friends.

Try to target your audience’s wants and needs before using a campaign on them. Only by gathering relevant demographic and marketing data can you tailor your campaigns so that the recipients will be interested in them.

Get people in your store by posting mobile-friendly maps to your site. They will allow your potential customers to find your location easily when they are searching for your store.

Make sure you market through all platforms your costumers might use. Your messages should come across equally well on iPhone, Blackberry, and Android devices. A simple message that works on multiple devices is easier to use and implement than one that is custom to each device. Mobile marketing is no exception to the “simpler is better” principle.

When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. Customers probably will not search for you, however they may check you out on a social networking site.

When contemplating using SMS messages to get the word out about your business, be sure to include an opt-in option. Be upfront about how many messages you will send out every month. Text messages can become annoying due to notifications. Using this type of marketing can feel intrusive to your customers if you are not careful. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. This will help you be seen as a trustworthy company.

Be sure to check your messages for accessibility and ease of use. It is very important that consumers see your content in the way you have intended. Conduct “test runs” on people who you know, to be sure everything is in working order.

Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. Follow the same principles you have used in your previous campaigns.

Have QR codes on your printed ads for the more tech-savvy consumers. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. With a QR code, an interested customer can instantly find out more information about your products and services.

You want to make your marketing emails mobile friendly. This increases their effectiveness. Instead of using links to access content, allow users to select phone numbers. If you do use links, you must be sure that the target page can be viewed easily on mobile devices. Checking email from a phone is becoming increasingly common, so any emails you send out need to take this into account.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.