Tag Archives: mobile site

Mobile Marketing

Enhance Your Mobile Marketing With These Ideas

Mobile marketing can really be an intelligent business move in the business world. Don’t be fooled though, as mobile marketing campaigns do require large amounts of work to be effective. This can give you questions about where to start to market effectively. Mobile marketing is simple to understand and implement if you have the right information. The following contains helpful information to remember as you move forward in mobile marketing.

Make sure your mobile campaign works on all the platforms that your customers most likely use. Make sure that all of the major players, Blackberry, iPhone, and Android, display your messages clearly. You can simplify messages easier than you can create different custom fit ones for various platforms. Always keep the KISS principle in mind for your mobile marketing attempts.

Add mobile friendly maps and correlating directions to your mobile website. It has become a standard trend for individuals to use their cell phone to find directions to where they are going. Be easily accessible. Check to be certain your maps look nice and clear on all mobile devices and turn up easily when a mobile search is conducted. Give your customer access to precise directions by including a built in Google Maps link.

Try to make it as easy as possible. In order to truly be successful, you need to learn how to minimize the amount of clicks and keep your process simple. Keep in mind that a mobile keypad is small, so it is easy to get frustrated with a lot of typing. Because of this you will need to keep the clicks and typing down to a minimum.

Don’t squander your customers’ limited attention. It’s easy to go overboard when entering the mobile marketing arena. Be sure your messages have a purpose. The information and products you offer must be directly relevant to customers in your market. If your content is responsive to your customers’ desires, they will buy stuff from you.

Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. It can be very difficult to make a mobile site that is easy to use and good to look at. If you want the best results, spend the money on a professional with the appropriate expertise.

If you put maps that are friendly to mobile phones on your site, you can attract local visitors. By including maps, customers can look up your location quickly from their phone.

Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Adhering to the principles that are important to you will keep your business running smoothly.

Keep in mind that mobile customers will use a smartphone to view your website, and these people may have difficulty navigating. Mobile-focused websites need to be as easy to use as you can possibly make them. Do not worry if your mobile site looks simple or barren on a computer; it will look a lot better on a customer’s mobile device.

If you make it possible and simple for your mobile marketing customers to forward or resend the message on to their friends, there is a good chance they would do it. Be sure that your ad is easy to forward and consider offering an incentive to the person that forwards your ad.

Don’t drive your customers crazy with too many offers. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. If they get comfortable seeing too many offers, they might be inclined to disregard this offer.

If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.

When you are gearing your website towards mobile users, remember brevity is a virtue. Make sure your site is filled with good information and not just there for keyword stuff. When you are dealing with mobile marketing, you should just keep it simple.

Avoid sending texts early in the day or too late at night. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.

Quick Response or “QR” codes consist of black modules arranged in a square pattern on a white background, and they work well as a means for expanding your brand and enticing customers to access your content. They can be used to share many things including both information about your product and discounts. Their ease-of-use is one of the primary attributes of QR codes. These codes, once implemented into your mobile marketing, can quickly increase your customer base.

Try your hand in multiple marketing arenas for increased success. Promote on Twitter, Facebook, your own website and in your brick and mortar store (if you have one). This should give your marketing campaign the widest possible reach and attract a variety of different potential customers.

Use MMS messages to offer deals and promotions. This can attract new customers or reward your existing customers in some way. Offer promo codes with your coupons. You can link these codes to a mobile site with a tracking code. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.

Mobile Marketing

How To Re-Ingage Inactive Subscribers In Mobile Marketing

Mobile marketing should be part of your business plan but it is difficult for newcomers to understand and apply correctly. Take the time to research the different codes, applications, techniques and formats for each marketing tool before you make the decision on which to use. Below are some courses of action to take, so you can create an excellent mobile marketing game plan.

Be sure that the code you use is short and dedicated. While the price is higher, it can help your brand stay protected. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.

Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Adapt your mobile marketing calls to the circumstances of the person you are calling.

Use A/B testing on the mobile version of landing page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. For your landing page, have two different versions and see which is more successful. Keep whichever page is more successful.

Gather as much research about your target audience as you can prior to starting a mobile marketing campaign. This way you can feed their needs and give them what they want. This is a good way to make sure your campaign will actually be something the recipient is interested in reading.

Make your emails mobile friendly so that they are effective. Let your recipients click on a phone number rather than a link. Optimize your pages so they appear properly on mobile devices. It is now very common for users to check email from mobile devices, so remember this when you format email messages.

Make your mobile marketing campaign a two-way street. Give the customers receiving your messages a way to send you feedback so that you can connect with them and improve your services. Many people tell you to get away, but you need to survey your clients as much as possible.

Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.

Use an integrated suite of marketing approaches to get your message out with maximum impact. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. About a week out from when the occurrence is due to take place, follow up with a reminder email. And lastly, perhaps several hours before the event opens, a final text message to fully get their attention.

A mission statement is the best way to ensure you remember your purpose for your social marketing. Having the mission statement around will help you stay ethical.

If you want your mobile marketing campaign to be successful, only send out the best possible offers you have. If you do this, then customers are much more likely to find your offers interesting and respond to them positively.

To expand the reach of your campaign, make effective use of QR codes. You can use these codes to pass on various discounts to your customers. They are quite user friendly and simple to capture on cell phone. As you begin using these codes, you will be able to easily provide your customers with relevant information about your company and products.

Claim your location on all the popular social networking pages. If you want your business to be found, this is critical. Start out simple with your social media sites for your business then move on from there. At the very least, start by using Facebook to claim a place for your business, and Foursquare to create a customized page for it.

If you incorporate links in your mobile messaging campaign, make the link back to the mobile site for older model cell phones and link to the desktop-based website for smart phone and tablets that are capable of handling it. If your main website uses Flash, link only to your mobile site.

Be sure that your mobile marketing campaign is compatible across multiple platforms. You must take into consideration many mobile devices when you are creating a mobile marketing campaign. To get the most out of your campaign, make sure that the script you are using is compatible with all of the different devices.

Have clear objectives to focus on before engaging in mobile marketing. Get some feedback from your customers to find out how you can reach out to them. Do you want to increase your sales from your existing customer base, or do you want to interact with them and retain customers?

Send offers once a week or less often. Research shows that the best redemption rates came from offers sent from between once a week and twice a month. Doing so makes your client feel as though they may miss out on something. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.

If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. It can feel very intrusive. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. This is a great way to build up your brand loyalty.

As you can see, mobile marketing is the wave of the future, and you need to know how to use it to generate leads and make sales. Once you understand your options, you’ll be able to choose the best techniques for your own business. Follow this advice and you’ll have a head-start on the competition.