Tag Archives: mobile marketing

Using Mobile Marketing To Improve Your Business’s Visibility

Marketing through a mobile setting is the newest way to get yourself out there to customers. Learn more about how people like you can take advantage of the awesome power of mobile marketing by taking the time to read the following paragraphs.

If your website has an easy way for consumers to provide feedback, it can be a great tool for individuals to tell you what they think of your brand, and give you an opportunity to bond with them. It will also make you aware of particular issues that you may be having across the board with your mobile ads. Use this information to increase your viability.

It’s imperative that you employ social media in your mobile devices marketing campaign because it is so heavily used by owners of these devices. Use a TwitPic promotion to get your customers to spread the word about your store. This will get people talking about your company or website with their mobile friends.

Be relevant with your campaign. It’s easy to go overboard when entering the mobile marketing arena. Be sure your messages have a purpose. Provide information that can help your customers and potential new customers. If you give them what they desire, they will patronize your business more frequently.

Make sure that a mobile marketing campaign is effective before starting a new one. It is important to figure out your campaign’s potential for longevity in addition to its impact on sales numbers. Use this formula to be successful with a new campaign for years to come.

Changes within your industry and market are inevitable, which means that your total subscriber base is never fully secured. Technology can be a main factor in customer choice. Keep up with changes to stay competitive.

Have mobile friendly maps showing your physical location to bring in local prospective clients. If a customer want to find you, a mobile map is helpful. Sometimes with so much business being done on the web, it is easy to forget that some people like to go to an actual store.

Don’t forget to include links to your social media accounts on your main website. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.

Stake your claim by creating an online presence on the leading social networking sites. This will make it easier for people to find your business. Start with the basics, then your business can branch out to more sites. Get on Facebook and claim your business there. Next go to Foursquare to put a custom business presence up.

Sending offers too often is annoying and will turn customers off. Somewhere between once a week or once every other week is the optimal time frame for sending promotions. The best results are from customers feeling they have to react fast to take advantage of an offer. They won’t buy anything if they think a better deal is coming up.

Maps and directions should be easy to use. It is becoming more common for people to use their mobiles to find directions. Customers that can find you are customers that can buy from you. Verify that your map displays correctly and is usable on mobile devices. Also consider linking your customers directly to Google maps to provide alternative directions.

Location is of the utmost importance when you are engaging in mobile marketing. Your mobile customers can use their phones to quickly locate your store. This ability opens up a world of possibilities that are exclusive to this particular type of media. Carefully consider the potential benefits of a localized approach and look for ways to apply it to your current marketing plan.

Your home base is the main element of your campaign. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.

Always strive to create advertisements that have the potential to go viral, thereby maximizing their effectiveness. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.

Test your mobile marketing campaigns on every platform your readers will be using to view them. You should have clear messages that come across well on all devices, such as Blackberry, iPhone and Android. It’s much easier to make your messages simpler rather than custom-fitting your messages onto different platforms. In mobile marketing, it is important to remember that simpler is better.

In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. If not, you risk losing customers due to technical problems.

If you are going to use a mobile app for your company, be sure its contents are useful and relevant. If it is a useless or annoying app, it could be ignored by your prospects or potential prospects.

Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. You stand to lose potential customers if they cannot comprehend your advertisement.

The idea of mobile marking is to focus on your existing customers, rather than gaining new ones. Your current customers will take much more kindly to receiving product updates and text messages than new customers. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.

A simple, straightforward approach is the best. Keeping the minimum number of clicks feature will help maximize your success. Mobile keyboards are usually pretty cramped, so typing can be a pain. Focus on the essential elements of your campaign and get rid of what is not necessary.

Always look for ways to better advertise your company, for new opportunities arise constantly. And, of course, you must always analyze the competition. With that in mind, use the above tips to stay on top of the mobile marketing game.

Tips For Adapting Your Mobile Marketing In Changing Times

Examine your knowledge of mobile marketing. What kind of marketing plans can you come up with? Could it be better? Do your current techniques have you swimming upstream? Are you confident that you are using your plan the way you should? If you cannot provide a satisfactory answer to any of these questions, keep reading.

While mobile marketing can be a perfect way to get more customers to your business, you need to know that it will cross different platforms in order to make it successful. It needs to work on the most popular devices. Otherwise, technical problems will have a noticeable effect on your profits.

Check to verify that your mobile web site works on every popular mobile web browser in use. You should have clear messages that come across well on all devices, such as Blackberry, iPhone and Android. The easiest way to accomplish this is simply to make the message simpler, so don’t stress about trying to get complicated graphics working cross-platform. Mobile marketing is no exception to the “simpler is better” principle.

Investigate your target market. By knowing who your audience is and what their preferences are, you can save money on mobile marketing campaigns by understanding how to reach them. For example, what is your customer’s preferred method of contact? What mobile platform is their cell phone? By knowing your audience, you will understand how to communicate with them better.

Location is everything in mobile marketing. Unlike other marketing forms, mobile marketing has the unique opportunity to know exactly where you are. This ability opens up a world of possibilities that are exclusive to this particular type of media. Think about what this can mean for your business and how you may succeed with a location-aware strategy.

Include mobile marketing with all the social media outlets that are available online. Have information that is going to be specific about the mobile landing page, input different things that will make people come visit your website and you should allow them participation. People like to take action rather than reading a static page. When people can do something, it leads to sales.

If your business is conducting mobile marketing, you need to be familiar with the design and functionality of as many different mobile devices as possible. This will help you in creating successful sites, messages and other mobile marketing efforts. You should use numerous mobile devices. This will allow you to learn how they work and set up a site that is customized for navigation by someone who is using any device.

If you truly want your mobile marketing plan to succeed, keep your messages limited in number, and make sure each one extends an offer of significant value to the customer. This ensures that customers will be eager to see your offers rather than regarding them as a nuisance.

Make sure you thoroughly test your mobile website, exactly as you would your regular website. Try viewing from various browsers, and don’t forget to test the display of advertisements on your pages. Cell phones come in a variety of screen sizes, and they support a variety of different browsers, too. Different mobile devices can make your ads and website look totally different. The least you could do is test your campaign on the most popular models.

Make sure that your mobile marketing ads are easily forwarded from one friend to another. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.

Do your best to create relevant content. It’s easy to go overboard when entering the mobile marketing arena. Be sure your messages have a purpose. Make sure that the information you offer is relevant to your current and prospective customers. Make sure that you are giving them what they want and need; they will respond by giving you business.

Include a variety of marketing messages simultaneously to offer more detailed facts and descriptions about upcoming events. For instance, you can start by sending out flyers to your customers to let them know about a discount in advance. One week before the sale, send out an email. Immediately before the first day of the sale, send out a text message.

No matter how advanced smartphones get, remember that mobile web browsing is just not as easy as going online with a computer. Your mobile marketing proposal should be simple, and if it is simple on a computer, those using a mobile device will have an easy time viewing it.

MMS, otherwise known as Multimedia Messaging Service, is an excellent tool that you can employ to deliver coupons in order to reward your customer base, or attract new customers. Include promotional codes with the coupons you send. These coupons should contain a special code that your mobile site can track. Both coupons and promotional codes are wonderful ways to reward your customers and attract new customers.

Your customer base doesn’t change unless the market changes, but customers come and go. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.

To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. To get an opinion that is not biased, you could hire a tester.

It pays to have a dedicated short code. This can be expensive, but it protects your brand. It also gives you some legal coverage.

Have mobile friendly maps showing your physical location to bring in local prospective clients. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

Tips On Mastering The World Of Mobile Marketing

Mobile marketing is a powerful way to boost your business. That doesn’t mean it’s easy; much work is required. It can be an overwhelming to consider all of the possibilities at first. Read these tips to find out how to succeed as a mobile marketer.

Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.

Provide what your customers want. Understanding the wants and goals of your customers is the basic premise of mobile marketing. If you are unable to determine what consumers want, you are unlikely to win their business. Find out more about your audience to answer their needs.

Know your audience, and give them something of value. If your messages have value, then people will be happy to receive them. If your messages are being targeted towards business owners, you might want to submit vouchers or coupons to nice eateries. If you are dealing with families, try sending something that will bring them together.

Make all of the marketing emails that you send mobile friendly. Doing so means your campaign is likely to be more successful in reaching your customers. Have phone numbers to click on in the place of links, and ensure that any links you do post lead to mobile friendly pages. As time goes by, the number of people checking e-mail from mobile devices is only increasing, so it’s smart to design e-mails for this audience.

When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. Some users feel that SMS is too invasive into their personal comfort and space. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. Your customers should respond to your honesty.

Start by building a good database. Don’t just add cell numbers to your marketing database via your mobile. Make sure you get your customers’ permission before you add anything. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.

Attempting to go viral is always a good idea and can help your ad reach its maximum potential. They may pass it along and increase the reach of your mobile marketing.

As part of your mobile marketing plan, hold a picture-to-screen promotional event. This type of campaign allows your customers to post their photos to your site. The customers then send the photos in a short code to be instantly posted on a digital screen. The photographs can then be displayed on multiple digital billboards or on television.

Get people in your store by posting mobile-friendly maps to your site. Your maps can let them find your location quickly on their phone.

You should be able to give feedback on your ads and find a connection with a customer. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!

It’s critical to perform a usability test. This test will determine whether your content is properly visible to your customers after you send it. Send the message to your network of associates, family members and friends who will be your testers. Ask them to take a close look at the test message on their mobile devices, checking for readability and usability.

Advertise your mobile campaign as a way of getting special offers and saving money. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. People are more likely to join if you mobile campaign offers exclusive benefits. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers.

Mobile marketing is a great way to make you more profitable. Tons of people now use their phones for checking email, communicating, and even downloading applications and updating social network profiles. This is an area with great potential for you to market your products and services. Be visible to your target market.

Don’t neglect your website in your mobile marketing campaign. An easy way to direct traffic towards your mobile apps or sites is to have an ad for them displayed on your website. When your customers visit your website, they will see how to connect with your business when they are on the go.

Mobile devices and users are thriving on social media. You must capitalize on this in your marketing strategy to ensure success. Use a TwitPic promotion to get your customers to spread the word about your store. This will get people talking about your company or website with their mobile friends.

Include different links for those who have different aged phones when it comes to your mobile websites. Find out what works on which phones. If your regular website uses flash, then link users back to a mobile site exclusively, since many tablets and smartphones do not use flash.

Your web site should contain links to any social networking pages that are linked to your business. You can assume that your clients won’t take the time just to look for you, however, if they know that you’re on a particular site, they will probably take some time to check it out.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.

Business Success Through A Mobile Marketing Strategy

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

Include a promo code or a discount offer in the mobile marketing message that you send out. Your audience will pay more attention to your campaign if it is perceived as a way to save money – and you will generate more sales thanks to the coupons.

Try spicing up your mobile media by adding interactive media. Have material that is specific with your mobile landing page, and integrate anything you can that will bring people to your website and allow them to participate. If your audience is more actively engaged with your message, as opposed to simply reading it, the faster your sales will increase.

You should always establish a home base for your mobile platform. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Don’t base your whole approach on the use of a mobile platform.

Carefully review marketing data for your chosen niche, so that you are sure your planned campaign is accurately targeting the needs of your prospective customers. This is a good way to make sure your campaign will actually be something the recipient is interested in reading.

Location is essential. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. This opens up new location-based options that do not exist anywhere else. Brainstorm how you can take advantage of location-based marketing techniques to boost your sales.

Try sending out emails compatible with mobile devices to keep your email marketing campaign effective as possible. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. Phones are an increasingly popular way to read email, so you need to remember this when you compose them.

When delving in mobile marketing, you need to understand the basics of mobile devices in order to have your site and ads set up correctly. Start by getting different mobile phones and experimenting with them.

Avoid texting your customers during odd hours, such as early mornings or late nights. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.

Try to run a campaign that is picture to screen. When you have this kind of campaign running, your customers will be able to take pictures with their phones. Once your customer has taken their shot, through the use of short codes, they can have them instantly posted digitally for everyone to see. You can display these pictures in any format you wish.

QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. Any printed materials you produce should carry these QR codes. Customers can use the QR codes to gain quick and convenient information about your brand and products.

Add mobile friendly maps and correlating directions to your mobile website. Many consumers will turn to their mobile devices when they are trying to reach your store. The process of finding you should be simple and straight-forward. Include a map to your location, and make it easy to read. Give your customer access to precise directions by including a built in Google Maps link.

Professionals will often take their mobile marketing strategy in small steps. This should be something you do as well. You can start by texting and calling. Then make videos and promote your product through social networks. Try to make your product into trend. Utilize all available tools.

Stake your claim by creating an online presence on the leading social networking sites. If you want your business to be more accessible, then this is necessary. Keep things simple in the beginning and add more explanation about your products or services as your gain experience. To begin with, set up a Facebook account and a Foursquare business page.

Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. You can market a special app for your business to boost mobile marketing efforts. Your application could offer a number of features.

A mobile app may be just what you need. This will allow your patrons to quickly view new sales and promotions you are running. This can also increase your brand recognition and foot-traffic. During the development process, ask a professional for advice because there are all different prices for apps.

It’s important to have your social networking links on your website. Today, people are very into social networking, so giving them another option to find you will be good for your business. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.

To optimize your marketing efforts, ensure that your campaign is compatible on the most popular platforms. The one you choose has to function on any mobile device, otherwise technical issues may cause you to lose opportunities.

You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. When you are just starting out with mobile marketing, take the time to learn all that you can and use these tips wisely. Your efforts will likely reward you with increased sales and business growth.

How To Make Sure Your Customers Recieve The Message With Mobile Marketing

Mobile marketing is a dynamic strategy; you just have to understand what to expect from using mobile devices to market your business. It can have amazing brand-building power, if you know what you are doing. To help you along in this process, there are some valuable tips included below.

Once you have succeeded with a mobile marketing campaign, then you can begin experimenting with new strategies. You can see how well you do by how long you last, not always by your sales. Use the formula to produce a long-term successful marketing add when working on your next campaign.

When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. They are a method of getting discounts and coupons out to your customers. Their ease-of-use is one of the primary attributes of QR codes. QR codes allow you to reach out to your customers in an efficient manner, and give them relevant information in a simple way.

Look into designing a mobile app yourself. If you have an app, customers will check regularly to see if there are any specials or promotions available. To make your brand more recognizable you need a good presence on the ground, as well. It is a good idea to hire a professional to assist you in the development of your app.

The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.

Start with a campaign technique known as picture-to-screen. This allows customers’ mobile phones to take pictures. Once your customer has taken their shot, through the use of short codes, they can have them instantly posted digitally for everyone to see. These pictures can then be shown on a television monitor or on digital billboards.

Make sure your mobile content is viewable on multiple mobile platforms. There are different types of mobile devices you need to consider when creating a mobile campaign. You need to write a script that can be used across all devices to get the most out of your campaign.

Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. You have to get right to the point and make it short when using mobile marketing.

Include maps on your site for your local customers that are easily seen with various mobile devices. If a customer want to find you, a mobile map is helpful. Sometimes with so much business being done on the web, it is easy to forget that some people like to go to an actual store.

Cater to tech-savvy consumers by placing QR codes on every printed advertisement. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. You could include QR codes on your business cards, flyers or magazine ads. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.

Keep your call to action simple. Remember that filling out long forms with contact information is a snap on a PC, but time-consuming and tedious when trying to work with the small size and functional limitations of the average smartphone keypad. Simplify your opt-in process to make it easier for your customers.

Ensuring your emails are easily viewed on mobile devices is essential to ensure the effectiveness of what you email. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.

Keep in mind that mobile customers will use a smartphone to view your website, and these people may have difficulty navigating. Mobile-focused websites need to be as easy to use as you can possibly make them. Do not worry if your mobile site looks simple or barren on a computer; it will look a lot better on a customer’s mobile device.

Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. It’s up to you to behave in a professional manner.

Be sure that the code you use is short and dedicated. The price tag is higher, but this will help to protect your brand. It offers some legal protection for you as well.

Limit the number of offers that you send. The best return will be if you send out offers anywhere from once a week to three times a month. You can make your offers seem more inviting if they appear to be exclusive and not always available. Don’t offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.

Give your customers the chance to send feedback through a quiz or trivia games via their mobile devices. This gives a great boost to your marketing campaign. Many mobile subscribers enjoy answering trivia questions or surveys on their phone. The quiz or trivia game can be used to obtain feedback and reviews about your products from customers, while simultaneously improving relations by providing entertainment.

When you are mobile marketing focus mainly on keeping customers coming back. New customers are less responsive to opening messages from you than ones that know you are reputable. Mobile marketing that you send to customers that are new is often considered to be spamming.

There are a wide variety of ways to promote your business through mobile marketing. These tips will give you ideas on what you can do.

Why Targeting Your Audience Matters Using Mobile Marketing

Mobile marketing can be defined as the distribution of any kind of advertising message to a customer through a wireless network. There are a countless number of ways to promote your business through mobile marketing. With so many different opinions surrounding mobile marketing, you might be wondering where to start. Consider these tips when starting out.

Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Adapt your mobile marketing calls to the circumstances of the person you are calling.

The best place to begin is by creating a database. Use ethical techniques when adding numbers to your database. You really need to get their permission before starting. You can get permission by having them fill out a request form on your website.

Make sure to give users a good value. When you are expanding outside of your friendship circle, you need to grab their attention. If your target is business execs, you can get their attention with something like a free dinner to a nice restaurant. However, if your intended audience is a middle-class family, you would need to send things that would be of interest to a family.

Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. Measure the success of your mobile marketing scheme by its longevity rather than how much extra business it generates. Use what you learn from making your campaign last to build your next campaign.

Keep your mobile cues simple. In order to truly be successful, you need to learn how to minimize the amount of clicks and keep your process simple. Mobile keyboards are usually pretty cramped, so typing can be a pain. Consequently, you will find it advantageous to stick to the basics with your campaign.

Dedicated short code is the best choice. Although it costs a bit more, it is a wonderful way to protect your company name. It also allows you to have a little legal coverage.

Realize that those on a mobile device won’t be able to navigate a complicated site very well. Therefore, your mobile marketing site should be easy to use. It may look very simplistic on a computer, but when using a mobile device, it will look normal. The important thing is keeping access open to both computer users and mobile users.

A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. You will have to stay on top of all new technology if you are going to stay competitive.

It is important to include both a link for older cellphones that will direct to your browser-based website, as well as a mobile link for smartphones or tablets. This is not true however if you have any flash on your standard site. If this is the case, then all phones must be directed to your mobile site.

QR codes are a great way to bring in new customers and promote your brand. Using QR codes lets your customers get instant access to special offers, discounts, and coupons. It is simple to capture these codes with a cellphone, and they are even easier to use. By using this resource you can interact with your customers while you have their attention.

Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? You could create your own personal app for your business which would be unique and would help make your mobile market thrive. There are a number of different features you can offer with your app.

If you decide on creating a mobile app for your company, make it relevant and useful to your customer base. Customers won’t appreciate apps that do nothing but take up space on their phones, and are unlikely to reward you with their business.

Don’t squander your customers’ limited attention. Do not use mobile marketing for the sake of it. Use mobile marketing as a useful tool to send out relevant messages. The information and products you offer must be directly relevant to customers in your market. Fill the needs and wants of your customers to ensure that they stick with you and continue to buy your products.

A mobile application can be a great tool when you are thinking about mobile marketing. People like apps that provide relevant and useful information. You can profit by selling a popular app. You can also include relevant links to your products and services from within the application.

In order to take more orders, you need to give your potential customers a little bonus. Incentives and rewards should be regular components to any mobile marketing. You can give weather alerts or even give local event news and information. Coupons are another great idea to lure in consumer activity.

Mobile marketing strategies are an effective way to broaden your customer base; however, in order for these strategies to be successful, they have to work on multiple mobile platforms. The one you choose has to function on any mobile device, otherwise technical issues may cause you to lose opportunities.

Putting a QR code on your print ads can help you appeal to tech savvy customers. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. The QR code provides additional information to people that are interested in your business.

Mobile marketing covers a wide range of subjects. No two businesses operate in exactly the same way, nor do they use the same marketing methods. What works for one type of business may not work well for another. If you follow the suggestions in this article, you should be off to a good start.