Have you used email marketing but not seen the results you were promised? Maybe you are interested in taking advantage of this useful tool, but don’t know where to start? You’ve arrived at the right spot! Read on to find hints and tips which will help you no matter what your skill level.
Perhaps an obvious, but nevertheless critical, email marketing tip is to verify the accuracy of all email addresses. Don’t waste your time by looking for address or by getting back invalid emails. You have better things to do!
If your company already has a strong brand identity, be sure to leverage that brand identity in your email marketing campaign. Use the same color scheme and add your logo to each email you send. Having a solid brand name established with your customers will help convert more readers to buyers because they trust the company already.
Always use Alt tags when you include images in your email. The text in these tags will replace the images that fail to load, or are prevented from loading by the email client. Be sure to use information in the tags that the reader will find relevant to what the image is, as well as its purpose. Include descriptions for any links contained in your email, as well.
To successfully grow your email marketing campaign, try combining your emails with social networking, such as Twitter, Facebook and YouTube. This makes it easy for email list subscribers to share interesting emails with their friends on social media sites, who will hopefully become subscribers themselves.
Make sure everyone on your subscriber list has given permission for you to send them email. Very few people like to be hassled with unsolicited messages in their inboxes. Engaging in this behavior can have a negative effect on your business. Start off on the right foot by making sure your marketing efforts are appreciated.
Never email a customer without getting their permission first! If you wantonly email customer, or even people with whom you have no business relationship, you will quickly find yourself buried in abuse complaints. Many recipients will opt-out immediately if they receive unsolicited email, ensuring that they never receive your future messages. You can also face account suspension or other penalties from your ISP or email service provider if they receive reports that you are engaging in spam-like activities.
A post-purchase email is a great way to follow up with a customer. In this email, include a coupon to encourage an additional purchase. Send out an email with a link to a coupon hosted on your website. End your email by telling them how much money they can save when they check out your coupons.
Require new subscribers to type their email address twice when signing up for your mailing list. Often people will make typos when entering their email address. This will ensure that the customer doesn’t make a mistake in their email address by forcing them to type it twice.
Send a confirmation email to new sign-ups to ensure they really want to receive your email marketing. Make it simple for people to change their minds about joining your list. Doing so will minimize the likelihood of your messages being reported as spam, or complaints against your business by people who don’t desire to receive your emails.
Take a look at the emails your competitors are sending out. One simple way to study their techniques is to opt-in to receive their mailings. By observing their campaigns, you can create even better campaigns. Try to see what is missing in their campaigns and develop it in your own. If your competitors are sending out promotions, try to make yours more valuable.
Create your email list from people who have requested to receive it. It’s possible to purchase pre-made lists, but you should avoid this. Instead, compile a list using business cards of people you have met, and via subscription sign ups on your website. This will ensure that your list is fresh and pertinent, which can go a long way toward increasing your sales and expanding your business.
Keep subject titles under around 60 characters. A lot of email clients truncate the length of subject lines. Some others can’t display beyond this length. Regardless of this, your customers will not need that many characters to decide whether or not to read or delete your message.
An organic list can be a powerful tool for email marketing business strategy. Email lists that are available for purchase are generally a waste of your time and resources as there is no way to know if the prospects have any interest in your product or offerings. Instead, organically collect information so that you can gradually grow the number of your email recipients.
It’s important to set schedules for your newsletters, but you also need to stick to that schedule. Newsletters need to go out as close to the same time as possible each week. Your customers expect a mailing with the frequency you promised, and will look for it at the same time for each installment.
It is a good idea to always include some extra value along with your sales call. You can include information on industry trends, news and forecasts in an easy-to-read newsletter format. Simply sending sales pitch emails will disappoint many of your readers, causing many of them to unsubscribe from future emails. Although the main point of your newsletter may be to sell something, most customers will need more than an average pitch to remain interested and want to read the entire message.
Choose the times you send out your emails based on when your customers are most likely to read them. If your newsletter is very business related, consider sending it out sometime between Monday and Thursday, as those are the days when people are often in “work mode”. Newsletters related to leisure time or families will be most successful when sent out on the weekend.
Email marketing is capable of delivering amazing results. However, just like other marketing tools, proper use is required to achieve these results. With the tips from this article, you now know how to up the ante on your email marketing capabilities. Try a few of these tips and techniques, and you should see some immediate results!