What You Should Know About Mobile Marketing

Consider creating your own mobile app. Apps are easy for customers to download and use, and they allow you to advertise promotions or specials. You will not only see positive sales, you will also build your brand recognition. It is a good idea to hire a professional to assist you in the development of your app.

Always attempt to go viral to ensure that your advertisements are having the most effect. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.

You will obtain more customers by placing maps and directions on your website that can be used by mobile devices. They will allow your potential customers to find your location easily when they are searching for your store.

If your company has any social networking sites geared to the business, make sure to put a link on your webpage. Customers probably will not search for you, however they may check you out on a social networking site.

Conduct a test for usability. It can be time consuming, but worth the effort. If your customers are not able to properly view the content of your site on their mobile devices, it isn’t really worth sending it out to them. Have your friends or family test your campaign for you before you send it to your customers.

If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. It can feel like it’s invading peoples’ privacy. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. A policy of honesty is the best way to build trust with your customers.

On the mobile landing page, try out A/B testing. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. You then can progress with your mobile campaign with the one that works best.

Offer customers a type of trivia game or product-response quiz with your mobile campaign. A quiz question, when sent to a mobile device, can prompt consumers to provide you with valuable information. Quiz questions could give you feedback and opinions about your product, while also making it fun for your customers.

Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. The relationships you have already built will likely be more receptive to your mobile marketing updates than new customers. You will find that more often than not, people will regard mobile marketing efforts to be spam.

Send offers once a week or less often. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. You want your customers to feel as if they are going to miss out on a fantastic opportunity if they don’t jump on the offer immediately. If your customers know you’ll make another offer in a few days, they’ll just put off their purchase.

Successful standalone mobile platforms need a home base. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. You should never develop your entire business around a mobile platform.

When you link your mobile marketing ads back to your website, it’s important to supply links that work for both older mobile phone browsers and the newer smart phone and tablet browsers. This is not true however if you have any flash on your standard site. If this is the case, then all phones must be directed to your mobile site.

If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. All of your brochures, cards, and catalogs should have QR codes on them. With a QR code, an interested customer can instantly find out more information about your products and services.

Mobile devices and users are thriving on social media. You must capitalize on this in your marketing strategy to ensure success. If your customers will share your page or TwitPic your store, you could give them something. Getting word of mouth working for you is an effective advertising method, even online and on phones.

Have your friends test your site, ads, emails, and other parts of your campaign. If you can, hire a professional to test and improve your campaign.

Know your audience well. It’s important to know what your target audience needs and wants before you waste any money on mobile marketing. Find out how much your customers use their cell phones. Which OS do they use on their phones? Determine your target audience, and then solidify how you are going to reach out to them.

Mobile marketing covers a wide range of subjects. There are a range of opinions on how to successfully market a business, and there are also differing needs from business to business. What one finds useful, the other may not. The previous tips should have helped you start.

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