You should keep an eye on how competitors use email marketing. If you join their email list, track them with ease. You should study their techniques and do your best to develop better campaigns. Search for any of their lacking areas, and aim to fill in this void. If they offer promotions, make your promotions more attractive.
Use A/B testing to test subject line variations. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.
Only send emails to those who have given their consent. If you send messages to uninterested recipients, they may end up blocking them. Your email provider might blacklist you if they receive a number of spam complaints.
Make your email messages as personalized as possible, and you can make recipients feel special. When potential customers feel your message is generic, they will be more inclined to delete it and prevent future messages from getting through to their inbox. Putting in the first name is simple, but you can personalize it even more. Pinpoint why, when and where they signed up for your emails. Make use of those facts when you draft your messages.
If someone wants to opt out, let them do so immediately. Companies which state that you may still receive emails just infuriate their customers and ensure they’ll never buy from them again.
Make sure you let your customers know what kind of emails you will be sending them when you are setting up your subscription form. Let these people know which kinds of emails they’ll get and the frequency that they’ll get them. This remove the element of surprise for your new subscribers when it comes to the frequency or content of your emails.
If you have a new client or prospect, send them a follow-up email. Encourage subscribers to shop around. The last line of your email might include a 30-day money-back guarantee in the event the customer be dissatisfied.
Anytime you make contact with a new customer be sure to get their name. This is good so that when you send out emails you can address it to them, which gives things a more personal touch. This will cause your emails to appear personal, and therefore not like spam, which will appeal to the reader.
Change up your formatting once in a while, to imbue a more intimate feel. If you send out regular emails in HTML, consider doing them in just plain text format every now and then. When done judiciously, it can make your customers feel a personal connection to you and your products.
When it comes to emails, never rely on images to provide your subscribers with important information. Many modern email clients – web-based ones, especially – will not display images automatically. Image-heavy messages may appear unattractive or unreadable if the client does not display the graphics. Use clear, plain text to convey the most important information, and use descriptive alt tags for any images that you include.
Get subscriber feedback. The only way to build a successful email marketing campaign is to incorporate what your subscribers want into your newsletter. Inquire as to what they find appealing or unappealing regarding your emails and let them make suggestions. The loyalty of your customers will get a big boost when they know you listen to them.
When designing your email materials, try not to overuse graphics. Many email readers block graphics, causing some people to miss the information which is not available in text format. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
You should always ask permission to add an address to your list. You will be considered a spammer if you send them anything without asking first. Your reputation will be ruined and your emails likely blocked by ISPs.
Never use the cliche phrases in your marketing. Specifically avoid the “Buy now! in your email messages. People may view your emails as being spam-like and not want to purchase from your company any longer. Your customers understand that you’re a company and therefore you have to sell your product, but they will respect you more if you do so in a professional way. They’ll respect you for this and will probably purchase from you.
Be sure that all the links work in the messages you send out while email marketing. The email will be of no use if customers are unable to connect to your site via links. Bad links also hurt the impression your readers have of you, as they make your emails look unprofessional and shoddy, at best.
Make sure that you get permission from any subscriber before you decide to send them an email. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. Many customer are put off by receiving spam and it may hamper your relationship with your customer.
Always use the same designs in your marketing messages so that you can create a brand that customers will recognize. When dealing with a subject, name or design, make it consistent, so it is more recognizable. If your emails are all completely different, people will not remember your company from one mailing to the next.
The tried and true techniques of email marketing clearly still have legs. Heed the advice in this article and continue searching for ways to present an innovative and effective email marketing campaign to your customers.
