For a great way to bring in customers and help your brand become more well-known, use QR codes in your campaigns. QR codes allow you to easily share coupons, promotions, and discounts. With your cellphone the QR codes are easy to use and capture. These codes, once implemented into your mobile marketing, can quickly increase your customer base.
Do not share your short codes, make them dedicated and buy them. It can be expensive, up to 2k, but they will be yours. Your short code will be recognizable and lead people to your business. It is a tiny price to pay and you won’t need to worry about legal problems as well. If code sharing companies abuse the system, you might get into trouble as well.
Mobile marketing can bring in profits very quickly. More people than ever use their phones to check social media sites and to download applications. Mobile devices and social networks are great platforms to advertise your products and services. You need to target your customers where they are congregating online.
Stick to dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. A certain amount of legal coverage comes with it as well.
Know your audience, and give them something of value. If you are sending messages out to customers, you should think about giving something away. Business executives will expect something more tailored to their busy, yet social business life. If you are targeting middle class families, you can send something family related.
Whenever you are holding an important online sale or promotional event, send a text message to all of the customers on your mobile marketing list reminding them of the occasion a few hours before it starts, as long as this time does not fall too late in the evening or too early in the morning. Some customers need reminders and will appreciate the heads up.
Produce a greater effect by using viral marketing with your ads. They may pass it along and increase the reach of your mobile marketing.
Make sure that your content is relevant and purposeful. Don’t forget the purpose of your actions when you start mobile marketing. You should use your mobile campaign to deliver news and deals that your customers want to have. Make sure that you are giving them what they want and need; they will respond by giving you business.
Social media is a wonderful way to advertise. If your customers will share your page or TwitPic your store, you could give them something. They will in turn connect you with their contacts, which will get you more exposure.
Be succinct and to the point. You can minimize your process by reducing your clicks. Always remember that keypads are small so you should keep typing to a minimum for best results. Therefore, you want to minimize typing whenever possible.
It is critically important that each of your mobile marketing messages translates well, irregardless of the specific device or platform the reader may use. Your messages should work on all mobile devices no matter the platform. The easiest way to accomplish this is simply to make the message simpler, so don’t stress about trying to get complicated graphics working cross-platform. You should always aim to keep things simple.
Don’t forget to include links to your social media accounts on your main website. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.
Make certain that your mobile marketing content is visible and function on every platform. There are a lot of different devices and platforms used by mobile users, and to get the largest possible audience, your mobile campaign should reflect that. Use scripting that works on every one of them to truly be successful with your campaign.
Make sure that any mobile apps your company releases deliver a service your customers want. Without a usable function for existing or prospective customers, no one is likely to use it.
You should know how mobile devices work to know how to format your site and ads. Visit the stores that sell these devices and try them out so you will know what your customers are dealing with when they receive your mobile marketing communications.
Usability tests can be very valuable in predicting the potential for success in your mobile marketing campaign. If you send messages that don’t work, it will be counterproductive to your campaign. First, send it to your coworkers to see what they think.
Put up your business information on social media pages. This will help people finding your business. Keep your business focused on the basics at first and branch out from there. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.
Design email campaigns that are friendly to mobile devices to increase your success. Instead of using links to access content, allow users to select phone numbers. If you do use links, you must be sure that the target page can be viewed easily on mobile devices. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.
Get as much information as you can about your target market when setting up a mobile marketing plan. You want to be able to accurately determine their needs and wants. This is a good way to make sure that the campaign you are using is something your recipients like reading.
As you have just read, mobile marketing can be incredibly important to your current and future business planning and so is understanding all the different techniques associated with it. Once you understand your options, you’ll be able to choose the best techniques for your own business. Following the tips listed above is a great place to start.