Take advantage of the call to action technique in your emails. The people that receive your emails need to know what’s expected of them. Any added links should be clear and have instructions for use. You can repeat these sections by including them in both the top and bottom of your messages.
Double, triple and even quadruple check your emails before you press send. Although it sounds obvious, many would be surprised by the number of errors that inexperienced companies often have in their emails. You’re merely sending an email, right? Wrong! Email marketing is a vital part of your promotional campaign.
Ask your customers if it is okay before you email them. Unsolicited emails can create the risk of spam complaints, as well as unread messages. In addition, you run the risk of mass “opt outs”, meaning that consumers won’t continue to receive your emails and the time spent on your marketing project will have been wasted.
Personalizing your email marketing will make it more important in the eyes of your reader. If a subscriber reads your message and starts feeling like it is a standard letter, they are probably going to just delete the email and maybe block you. Putting in their name is simple, but take it one step further. In your data from their opt-in or subscription, you should be able to discern their geographic location, the time they registered and even why. Utilize this vital information in your marketing messages.
You want to make certain your emails include pertinent information, and not just sales talk. Emails should be newsletters that carry pertinent information about your niche, the industry or your business. A lot of people will drop off of your email subscription list if you only try to sell them things. While the primary goal of your newsletters will be to generate sales, your readers want more than a simple pitch to stay interested.
Before adding a customer to your marketing list, be sure you have their permission. If you send email without consent you will come off as a spammer, and create a bad impression of your brand. This puts you in risk of harming your reputation. In addition, you could get yourself on some ISP’s back list, which could cause your emails to be blocked.
To get customers enthused about getting your emails, give prizes away through your newsletter. The readers are not only more likely to eagerly read the messages themselves, but they’re also more likely to pass the info on to friends. Referral programs are excellent methods of growing not only your email base, but also your customer base.
Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. These devices have much lower resolution than computer monitors, so you will have less space to work with. Knowing the limits of these mobile screens will allow you to make emails that your users can read.
A great suggestion for following up with clients is to send a follow-up email that includes a coupon offer. Add a link in your email that instructs the customer to click on it to find out more details about the offer. You can also remind them of the money they will save with your coupons.
If you offer an opt-out option in your mailings, try to respect the reader’s choice to quit receiving correspondence instantly, if at all possible. Customers who continue to receive daily emails for a week after opting out will probably feel disrespected, and they may suspect you of scamming or spamming them.
One key tip for those looking to improve their email marketing strategy is to build an organic list. That is to say that you should not buy just any old email list, since you have no way of knowing if the people on the list are interested in what you have to offer. Instead, build a list from people who truly are interested in what you sell and then work up from there.
Be certain that anyone you send messages to through email channels has given you permission to do so. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. Excessive complaints of spamming may also cause some internet service providers to ban all of your messages.
Tell your reader “Happy Birthday!” When your subscribers are signing up, give them the opportunity to provide their birth date. You can then send an automatic birthday greeting on the appropriate day. This can make customers feel appreciated, especially if your greeting has a coupon included with it.
Change the format of your emails from time to time. If your email marketing messages are typically in HTML format, then every once in a while, send out a message in plain text format. When done judiciously, it can make your customers feel a personal connection to you and your products.
It is very smart to have people double opt-in in order to receive email messages from you. It may seem unnecessary, but it ensures that each subscriber truly wants to receive your messages, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.
Email only those you know. Your emails will appear to be spam to those who are unfamiliar with your company. This will have them thinking if they know who you are or even care about what you are selling. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
Remember to keep your audience in mind as you take what you’ve learned here and turn it into an effective campaign. What are they interested in? What would they want to read? What will it take for you to convert those thoughts into sales opportunities? Apply what you’ve learned here, and start building your business.
