Try mixing up the format to engage readers more. For example, use plain text if you usually use HTML and vice versa. Your customers will pay attention to this slightly different email because you might have chosen a different format for an important announcement.
Use an attention-getting subject line. Because your subject line is the first thing subscribers see in their inboxes, it is important that the subject entices them to read the rest of your message – so be clever. Half of the battle will be won, if you can get them to open the email.
Set up a confirmation process for those who opt-in to your emails. When you do this, consumers can quickly and easly check the status of their opt-in for any emails from your business. This might not seem productive, but it helps make sure you only get targeted customers, and prevents the chances of spam or email misuse complaints against your business.
Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future emails. This will make the email marketing more effective because it makes the readers feel like they’re getting a good deal and they might get their friends involved. Consider giving even greater discounts to those readers who do refer new customers.
Make subscribing to your mailing list a two-step process. This helps to ensure that the customer is legitimately interested in receiving your emails. It also helps to keep your business emails from being viewed as spam.
If someone wants to opt out, let them do so immediately. If you continue sending emails after someone has opted out, they will be very frustrated and potentially complain to the BBB.
A great way to increase the success of one’s email marketing campaign is to couple them with social networking mediums like Facebook and Twitter. Customers will then be able to share with others and put their stamp of approval on your campaign or special offers, increasing exposure and the number of people signing up with you.
Always make sure that your emails contain a way for people to unsubscribe or opt out from your mailings. Certain emails cost money, even though it may be a small amount. Not only that, blowback and negative attention spammers get are terrible for the company’s business and can ultimately result in black listings or blocks.
Each email should have one obvious message. Do not let your customers get annoyed or bored by your content. Focus on one topic per email and go straight to the point. Your customers will be happy that they’re not being bombarded with too much information.
Keep in mind that major holidays are not the best time to send out important emails. Because people are not checking email as frequently around these times, your email is more likely to be ignored. Keep in mind that there could be exceptions to this. Black Friday, for example, is one occasion where a date relevant campaign is warranted.
Make your emails personal to help attract consumers. When a business is more personal, they feel that they can better relate to them. For instance, if you have an idea of why they wanted your emails, put that in your message to them.
In order for your subscribers to feel special, try to personalize the emails you send them any way you possibly can. If your customers feel like you have mass sent the email, they may just delete and block you. Take your personalization past simply adding a name into the first line of the email. You should know where, when and why they signed up. Take that information and use it as you craft your message.
Including a sales pitch and call to action in your emails is fine, but you must provide more than that for your reader to feel your email is worth their time. Create a real newsletter with tips related to your products and other useful information relevant to your target audience. If your messages are nothing more than sales pitches, you will irritate the recipients and prompt requests to unsubscribe from the list. You will, of course, use the newsletter for selling purposes, but the readers will lose interest if bombarded with constant pitches.
Make sure to email only people you know. Emailing people who don’t know your nor your products can seem like spam. This type of random emailing can just cause a person to question whether they know you or your company, and they probably will end up caring less about your company if they run across it in the future. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
Come up with a publication schedule that you can stick to. Keep the day you send out your newsletter the same every week. If possible, send them at the exact time of the day as well. Your customers expect you to send your emails on a schedule, so they will check their email at around the same time each day or week to see what you have to say next.
Teach yourself what not to do by scoping out some spam. If you post a new email address to the web, tons of spam will arrive. Look at the negative aspects of each email and consider how it could have been done better. Making sure that your emails differ significantly from those of spammers makes your brand seem more credible.
If you desire to succeed in your business, you must have a great marketing plan. Email marketing is an important part of any business marketing. These tips will help you reach your business goals by developing a great email marketing program.