For an email campaign to have maximum impact, the emails need to target mobile users as well. Give them the option of clicking on phone numbers instead of links, and make sure any pages your links take them to look good on a mobile device. Emails need to be put together in a mobile format as a lot more people are reading from their phones these days.
Keep in mind that those using mobiles may have a more difficult time navigating and browsing your website. Keep your mobile sites especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.
Send reminders of upcoming sales or events to your mobile marketing list a few hours before the promotions begin. Make sure to plan the timing of your campaign messages around your customers’ time zones. Most of your customers will be happy to receive a message reminding them of an event that can save them money and are likely to visit your website to see if they can take advantage of any of your special offers.
When you get involved in mobile marketing, it is quite helpful for you to be somewhat familiar with the design and operation of mobile devices, so that you create user-friendly sites and advertisements. Try out a variety of mobile devices so you can gauge how your site and communications look to different customers.
You probably know that you can offer some free apps to your customers, but did you know that applications are actually easy to create? When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There are many exciting, engaging features available for your use.
A helpful hint to help you get started with your mobile marketing plan is to do a test run before putting your plan into effect. If you send texts that do not make sense or work, you will not succeed. Also, send it to coworkers first and see what their impression of it is before going live.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. With mobile marketing, you need to be short, sweet, and to the point.
Optimize your mobile marketing campaign to work on any platform. Your messages should work on all mobile devices no matter the platform. Remember, it’s much easier to send simple messages than to adjust them to each platform. Always keep the KISS principle in mind for your mobile marketing attempts.
Just as Internet marketers test their websites in differing browsers, you should try out your mobile websites and ads on more than one model mobile device. Different devices run different systems and also have different specs. As a result, your website, content, and ads might look fine under one platform but not under another. At minimum, you should test your website and ads on a variety of popular devices.
Do what your customers want you to do. Knowing the goals and desire of your buyers is the fundamental principle of mobile marketing. Not knowing what customers want, means never being able to give it to them. The more informed you are about your potential buyers, the more successful you will be in promoting and selling your product or service to them.
Having a mission statement can help keep you on point with your mobile marketing message. Stick with your principles and follow your mission statement.
Don’t ever text message customers for no good reason. When you message your customers, be sure that you have something important to tell them. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Readers can get random entertainment from their friends. They prefer to receive quality content from businesses.
Always set goals for a given mobile marketing campaign. Set goals for your mobile campaign right at the start. Decide if you are trying to retain customers, increase sales or promote new products and services when you are customizing your messages. This way your customers will get what they need and you will achieve your marketing goals.
Set the times that your MMS text messages are sent to your customers for normal business hours. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Use what you learn from making your campaign last to build your next campaign.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. A recipient may regard it as invasive and pushy. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. Honesty will build trust and loyalty for your brand.
As you can see, there is a lot more to mobile marketing than most people think. It will help your business, even if it takes some time and effort. If you apply the guidelines from this article, you are one step closer to increased sales and profits.
