Start a picture-to-screen campaign. In a picture-to-screen campaign, your customers use their mobile phones to take photographs. They can then just send the pictures using a short code so that they can be displayed on the digital screen immediately. Use a television or digital billboard to show off these photos.

Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. You could unintentionally cause your recipients to feel as if they are being harassed. So make sure you opt customers into receiving your SMS marketing and stand by a maximum amount of texts you will ever send in a month. This honesty will go a long way to building trust in your brand.

Use MMS or text messaging to send coupons to new and existing customers when you want to increase sales. You can include promotional codes within your coupons. Using special tracking codes, you can link these coupons to your website. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.

Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.

Put any and all links on your webpage if your company is geared for social networking sites. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.

Paying attention to your colleagues and customers, and absorbing their knowledge and wants, will give you a great start to a mobile marketing campaign. Always listen to your customers’ wants and give it to them. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.

Use A/B testing on your mobile page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. Of the two, go with the page that performs the best.

Make sure to note your location on social networking sites. This is important in making your business known to other people. Start by building a solid core before expanding your social media presence for your business. Begin with a simple Facebook page that has your business, then create a custom page for your business on Foursquare.

You will get the best results from dedicated short code. The price tag is higher, but this will help to protect your brand. You may also derive a bit of legal coverage from its use.

You must learn to say a lot with just a little when you are building your mobile content. Sites that are packed with keywords and say nothing of value are unfavorable. When you are dealing with mobile marketing, you should just keep it simple.

Have relevant content. It’s easy to go overboard when entering the mobile marketing arena. Be sure your messages have a purpose. Be sure that prospective and current customers are getting information that is relevant. Next, in order to get repeat business, you want to make sure whatever you give them is something they need.

Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something. You need to be unique and noticeable when being judged among your competition.

Enhance your mobile marketing website by optimizing it for the search engine crawlers. A great place to start your mobile search engine optimization is Google, since most searches that go through mobile devices happen there.

A standalone platform for mobile devices needs to have a home base. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Your business shouldn’t be based solely on a mobile platform.

When you are mobile marketing focus mainly on keeping customers coming back. Compared with new customers, established customers are often more willing to opt-in for text updates and offers. New customers often view mobile marketing as spam.

Whenever you have to test a website, you have to use multiple computers. This is also true when making a mobile website, you’re going to want to test it on multiple devices. Each mobile device will have a different browser and will have varying resolutions, as well as screen sizes. These variations can affect the way that your site and ads appear on various devices. At minimum, you should test your website and ads on a variety of popular devices.

Mobile marketing messages should be clear and brief. Get your message across to them as soon as you can; they need to know what you are trying to say.

As mentioned above, marketing through mobile advertising is different for everyone. The definition of mobile marketing varies, but most people take it to mean sending marketing information through mobile devices. By using what you have learned in the article above, you can now start to understand ways in which mobile marketing can benefit your business needs.