Developing a mobile app that contains tons of useful information related to your niche is an excellent mobile marketing strategy. Reference apps that deliver useful content are widely downloaded. Use the app to direct users to your website through links, or profit directly through the sales of the app.
You should use learning and listening to launch a great mobile marketing campaign. Pay attention to your customers and what they are asking for, and give it to them if you can. Find out what the competition is doing, and figure out if what they do is something that can work for you.
Implement a usability test. It will allow you to make sure your audience can view the material you are going to send out. You can recruit family, friends and colleagues to receive your test messages to ensure that your campaign is going to work with a variety of mobile devices.
Use different types of marketing pieces that provide detailed information all at once for the best effect. For example, you can mail a flyer that tells customers about an upcoming event such as a 75% off sale. Follow up with an email and an MMS reminder before the beginning of the sale.
Just like your regular business website, your mobile site should be search engine optimized. Of course, you should optimize for Google first, because Google controls the mobile search market.
Be relevant. Do not use mobile marketing for the sake of it. Use mobile marketing as a useful tool to send out relevant messages. You should use your mobile campaign to deliver news and deals that your customers want to have. Fill the needs and wants of your customers to ensure that they stick with you and continue to buy your products.
Incorporate quizzes, surveys or trivia into your mobile marketing strategy. A quiz or a game popping up on their phone is more likely to engage consumers than a plain advertisement. Not only are you entertaining your customers, but also gathering valuable feedback and information on which products your customers prefer.
To expand the reach of your campaign, make effective use of QR codes. QR codes are great in sharing promotions, discounts and coupons. Anyone with a smart phone can capture and use them. As you begin using these codes, you will be able to easily provide your customers with relevant information about your company and products.
Use your standard website to your advantage. When you advertise your mobile application on your website, you will increase your traffic. When consumers see your site, they can see how to stay connected with you on the go.
Send offers once a week or less often. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. Your customer should think he will miss out if he doesn’t act now. Don’t offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.
When doing this kind of marketing, you can’t go wrong by investing some money to ensure your website is well-optimized for mobile use. The constraints of mobile browsers make creating a nice-looking mobile site more difficult than creating a good traditional site. Consider hiring outside qualified developers to ensure this goes smoothly.
People looking at your website on their mobiles will not have the same ease of access as computer users. Mobile-focused websites need to be as easy to use as you can possibly make them. Do not worry if your mobile site looks simple or barren on a computer; it will look a lot better on a customer’s mobile device.
Independent mobile platforms require a home base or domain. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. It is a terrible idea to base your business around your mobile platform solely.
Use Multimedia Messaging Service technology to reward existing customers and generate leads. Send coupons that contain promotional codes. You can link these codes with a mobile site that has uses a unique tracking code. The use of promotions like coupons help to retain loyal customers and attract new ones.
Do not send text messages to your customers too early in the morning or late at night. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
Make sure your website features mobile-friendly maps if you are looking to draw in local customers. These maps enable customers to easily locate your business with their mobile device. They will be especially useful when customers are searching for businesses in their vicinity.
It is critically important that each of your mobile marketing messages translates well, irregardless of the specific device or platform the reader may use. They should display correctly for mobile platforms like the iPhone, Android and Blackberry operating systems. A simple message that works on multiple devices is easier to use and implement than one that is custom to each device. The KISS principle is in full effect in mobile marketing.
When you include a link in your mobile marketing campaign, it is key that you link back to your mobile website for older cell phones and to your regular website for smart phones or tablets that can handle it. If you use a flash player on your website, only provide the cellular link.
Always look for ways to better advertise your company, for new opportunities arise constantly. Also keep a watchful eye on the strategies your competition is employing. With that in mind, use the above tips to stay on top of the mobile marketing game.
