Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. Dropping friendly reminders like this can keep people from missing your big events.
Use your conventional website to advertise your mobile site. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. Your customers will see the ad and know how to find your business, even when they are away from the computer.
Use A/B testing on the mobile version of landing page. Testing is vital for the mobile world just like it is for web sites. This is crucial so you understand what’s working incorrectly on your mobile site. For your landing page, have two different versions and see which is more successful. You then can progress with your mobile campaign with the one that works best.
Social media reigns supreme on the mobile devices of most users, so it is essential to make it a part of your marketing plan. By rewarding customers with a coupon, you can encourage them to talk about your site on Facebook or Twitter. People will respond and share the potential savings – as well as exposure to your company – with their friends.
Present part of your campaign as a quizzes or as trivia games. This strategy makes your mobile marketing efforts more fun for your customers. A lot of people will play a mobile quiz game on their phone during an idle moment. Use this effective strategy to gather feedback from consumers, as well as provide them with a source of entertainment.
In order to make your mobile marketing campaign most effective, do a usability test prior to going live. If your messages don’t reach your customers for some reason or are otherwise ineffective, perhaps as a result of technical problems or illegibility, you will fail in achieving the goal of your mobile marketing campaign. Let coworkers take a look at it first to see what they think before you actually send it to customers.
If you want your mobile marketing campaign to be successful, only send out the best possible offers you have. If you do this, then customers are much more likely to find your offers interesting and respond to them positively.
You have to offer your consumer something in return for them purchasing from you. Always offer incentives of some sort when doing mobile marketing. Incentives can by things ranging from weather reports to traffic updates. Increase participation by offering coupons.
Be sure to take the time to test your website on various mobile browsers, just like you would for computer browsers. The differences between mobile devices may include different browsers, screen sizes or screen resolution. Different mobile devices can make your ads and website look totally different. View your site on several mobile devices to ensure that it is fully accessible.
Keep mobile marketing content messages brief and to the point. Get your message across quickly so customers are sure to absorb it.
Do not randomly message your clients. When you message your customers, be sure that you have something important to tell them. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. You are not your customers’ friend. When you contact them, they want to know about your products.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. Continue to solicit customer feedback from those who seem willing to give it.
Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Make sure that your other advertising efforts, online and in print, point out your mobile campaign’s existence. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. Let customers know your mobile site is a fun way to learn about updated offers.
You need to provide a simplified website for your new mobile customers. Make your campaign simple to navigate through; this may seem overly simple on a desktop or laptop, but it will be just right for those using mobile devices. Ensuring your site is accessible to both types of users is vitally important to the overall success of your business.
Be sure to add a promo code to all your outgoing messages. If a customer gets an incentive to check out your site, they will be more likely to do so.
Be sure that the mobile marketing campaign that you use is compatible with different types of platforms. There are many different mobile devices that content can be viewed on. You need to write a script that can be used across all devices to get the most out of your campaign.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. They may want to share it with others and increase your reach.
An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. SMS can be very bothersome. Be honest and tell your customers what your SMS campaign will be like and stick to a certain number of messages you can send every month. Keeping your word means a lot to your customers and instills trust in your business.
Though a variety of mobile marketing strategies exist, many are similar at their core. The differences between the different methods is mainly in the technology and application. All it takes to decide between them is some research and common sense to find the best and most effective techniques to use in your plan for you, your business, and your budget.
