Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. You have to thoroughly test your mobile marketing campaign on as many mobile devices as possible, and all of the popular mobile operating systems. Failure to do so will result in lost opportunities and lost customers.
Test for usability, it only takes a few moments! If your customers can not see what you are forwarding to them, your efforts will be wasted. Limit your testing over specific devices and set up a testing account where you can ensure they are coming through correctly. You can have employees, family or friends be your testing group.
Stay current. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake. Be thoughtful about your use of this potent new marketing tool. Provide information that can help your customers and potential new customers. Mobile marketing is the same as any other kind; to succeed, you have to provide relevant information that appeals to your customers.
Use MMS or text messaging to send coupons to new and existing customers when you want to increase sales. When you send out messages which include coupon codes. These codes can be linked to a mobile Web site with a special tracking code. These coupons are great for attracting new consumers and rewarding loyal ones.
No matter how advanced smartphones get, remember that mobile web browsing is just not as easy as going online with a computer. Therefore, your mobile marketing site should be easy to use. It may look very simplistic on a computer, but when using a mobile device, it will look normal. The important thing is keeping access open to both computer users and mobile users.
Focus first on building a customer base and securing their numbers for your database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. You will need the consumer’s permission before you can text them frequently. Permission can be obtained through a form over the Internet or by text.
Write the minimum text necessary to get your point across when it comes to your mobile site. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. In mobile marketing, your campaigns will need to be kept short and succinct.
You should use A/B testing while developing your mobile page. Testing is important in the mobile world, just as it is in any other environment. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Then use the one that gets the most conversions.
Work for your target market. You will be able to reach out to your customers only if you understand how they think and what they want. If you do not know what your customer is interested in, you will not be successful in selling to them. For higher sales and higher profits, study your potential customers and know them well.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. Compared with new customers, established customers are often more willing to opt-in for text updates and offers. Quite often, mobile marketing that is directed at new customers is perceived as spam.
You need to have a home base if you are developing a mobile platform that will stand alone. Your campaign is about getting people to your home base or bringing them back to it. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
Design email campaigns that are friendly to mobile devices to increase your success. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. The easier your emails are to read from a cell phone, the more valuable people will see you.
You need to give some in order to get a lot. One way of giving back to your customers is to offer incentives during a mobile marketing campaign. For example, you could offer local event notices, weather updates, or even discounts. Coupons are a good way to offer consumer participation as well increase the take rate for your campaign.
Include a link to your online website, as well as your mobile website. Depending on the age of the phone your customer is using, they may not be able to access sites that use flash player.
If your site is mobile friendly, make sure it includes a great map to your location. There are a lot of people that rely on mobile devices for getting navigational directions. Make yourself accessible to them. Also look into how well your maps look on the various browsers used on mobile devices. Create a link that gives your visitor the option to use some of the more popular direction sites.
One of the most effective methods of increasing your profits is to use mobile marketing. Since many people nowadays download apps on their cell phones and are also on social networking sites, there is a good market for this type of advertising. Both of these areas are ideal starting points for expanding your mobile marketing campaign. Take your marketing closer to where your customers are located.
Consider developing a mobile application for your business. Your customers will be more likely to think about buying something if they use your app, since it quickly and easily displays your sale and promotional information to them. This can also increase your brand recognition and foot-traffic. You should seek professional help as you develop apps, this can help you in the long run.
Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. They differ based on their technology and application. Take a little time to do your research and test each idea out, then choose which will be best for your business.
