The best social media messages are often short and snappy. Your message shouldn’t require a great deal of time or effort to read, and should only contain useful information that is worth sharing. Using too many images can make the text area smaller than it should be.
Do not retweet inspirational things; they will let your customers know you are not saying anything of imporatance. They’re going to view it as annoying fluff and wasted characters. If you feel the need to enlighten the world with some quotes, make sure they came from you.
Make some Youtube videos using relevant keywords to help potential customers find your website. Frequently, search engines list the videos at the tops of results, so even if your website is not first, your video could be. In your description of each video, be sure to include a site link.
Run Facebook contests. People enjoy getting free things and you should take advantage of that simple fact. Have a contest to make your brand stand out. A contest will start a conversation about your brand, getting the word out to new customers.
Look at what time of the day it is you’re receiving the most responses and re-tweets from your Twitter account. Try using this information to determine when to send your messages. If you’re messaging service is automatic, try setting your account up to send your tweets when most of your followers are likely logging on to their own accounts.
Make sure the content included on your webpage is accurate, useful and informative. If there is a task that others constantly struggle to do, consider writing a “how-to” guide showing the way. Compile a detailed product review with lots of pictures. When your content is the best it can be, it stands a better chance of being shared by people that visit your site.
When marketing with social media, it is important for you to make sure your ads will be in a spot on the page where they will be seen often. Unless your ad is placed in a prime location, it may be absolutely worthless.
Have a party organized around Twitter. Schedule a day and a time to encourage your followers to get on Twitter and talk about a certain topic by using hashtags. Ask bloggers to join your party, so they can help answer customers’ questions. Pick bloggers who have a good following themselves, and can advertise the party and attract people from their own network.
Know what it means to converse. Do not make the common mistake of neglecting to use customer feedback as a means of learning more about your target market. Expand upon their comments by talking to your customers. Become more passionate about learning about what they want or need, and use this to think about where to go next in business.
Facebook allows people to check their profiles online from their phones. Make a Facebook page so you can push people to update their status and give them a price break if they do! Foursquare has a feature that’s similar and that you should try.
Put some thought into creating a Twitter username that is easy to remember and significant to your product or service. Anything that has a large amount of numbers in it should be avoided, as these could be difficult for your customers to recall. And, of course, you don’t want prospective viewers choosing the opposition, as they are easier to find.
Facebook games can be a great way to attract attention. Creating your own niche-specific game isn’t as hard as it may seem. There are several companies that were propelled up the ladder simply because of their Facebook-driven online games. You can have a professional game designer handle all the details, but try to come up with a great gaming idea yourself.
Make Facebook or Foursquare friends into customers by working your profile in a professional, yet engaging way. Announce the opening of new locations, or in-store discounts you are offering. Send coupons people can print and advertise offers limited the people who like your Facebook page. Give people a reason to believe that becoming your friend on Facebook will be a good thing for them.
Twitter requires effort to maintain, so try one of the many add-on services that can help manage the information in your twitter account more easily. While these services each have different offerings, many of them will automatically follow those who follow you, and they will un-follow anyone who does not follow back withing a given time frame. This can be an effective management tool to increase your interaction with the people who are the most valuable to your business.
The information gathered from your social networking strategy will allow you develop more appealing, user-friendly approaches. For example, prepare a Facebook store and link to it from your posts. Some people who spend a lot of time on Facebook could end up milling around your products for a bit and buying something without every having to leave the Facebook site. This can let them have easier access to your products, without making them leave Facebook and go to your site.
Look at the current social media pages and accounts for your competition and figure out what they’re doing right, then do it yourself. Pay close attention to their status updates. What does their page look like? Use their pages as a model as to how you should set up your own page, but keep in mind that you will have to do something just a little bit different to set you apart from all the other pages.
Social media marketing is a modern, friendly, new marketing method that can benefit any kind of business. You can use this to market your product and find many new customers. This article showed you basic tips for creating a quality campaign using social media marketing.
