You should always stay professional, regardless of the fact that the way people communicate has changed due to social networking. Introduce yourself personally, but always keep a professional tone. Don’t argue, just delete the comments or posts that aren’t constructive. To engage with your personal friends, make a separate Facebook profile. Don’t do it through your business profile.
Figure out how much you want to engage with your customers. If you’re simply looking to increase sales, then you should advertise using social channels. Always keep it simple. Just simply saying “hello” to your customers is all it requires to be on the level with customers which requires a back and forth interchange. The customers and followers should help lead the conversations from that point.
Take time to decide what your overall high level strategy is all about. If you do not have a clear strategy and bounce from one social site to another, you can end up wasting time and money. Develop a plan which includes your specific strategies and a reasonable timeline to follow.
Studies have shown that most people spend time on social networks during business hours. There are a variety of tools you can use to have content automatically posted through your social media accounts. This will ensure your content goes up when the most people will see it, but will allow you to write your posts at the time that’s most convenient for you.
Always take the time to look over your Facebook content or Twitter post for errors before you hit the submit button. You want to ensure that your content is written in a professional manner. While the occasional abbreviation is acceptable on Twitter, do not go overboard. Do your best to make your content look good.
You can draw much more attention to your business, nowadays, by taking advantage of social media marketing. This potential customer base can become even larger if the people you reach through social media channels share your product reviews, special promotions, and other business-related information with others. You need to be more competitive than your competition, so try your best to do this.
A great way to do your market research is to use social media as a tool in getting feedback on new and existing products. Many of the people that follow you and are fans will enjoy letting their opinions out so they can be heard. They will let you know what they have been looking for, and the best thing about this is that it’s free.
Stop updating your Facebook page for the day if you’ve made three posts. Customers start to get annoyed if they get constant company updates throughout the day. Only post the most important bits of information that your customers will want to know. After three postings in a day then stop and wait till the next morning.
Utilize YouTube to get people interested in your other business ventures. Many, many people love YouTube and visit the site regularly. For the best results, you should put a great deal of effort into setting up a YouTube profile for your business. Give users helpful information pertaining to your business, and include links to your website and blog in your profile.
Connect your LinkedIn profile with your Twitter account. Doing this will allow your professional contacts to follow you on Twitter, and you will have the chance to do this, as well. You will get additional professional contacts in this manner, and your tweets will seem more professional. Your LinkedIn page should, of course, have LinkedIn’s Tweets application installed on it.
If you do not have the luxury of a formatting guru on your team, you may find it easier to post articles and notes in the form of a numbered list. Doing this will allow you to display important information in an easy to digest manner that lets reader see what’s most important. Those who use social media more prevalently tend to be young audiences with lower tolerances for abundant information at one time.
You can effectively create publicity by hosting a contest on Facebook, Twitter or an other social media site. Choose some prizes that will be of interest to your audience to encourage people to enter the contest. Due to the way online social networks operate, information about your contest will rapidly spread. Make sure you create a fun contest that is related in some way to what you are selling. Try tapping into your customer’s creativity by suggesting that they help you create a logo or identity mark.
Offering discounts and coupons are an excellent way you can get more people to get a larger following on your social media page. Your customers will enjoy the sense of exclusivity when they receive these special discounts, and you will likely see your profits swell as you land more sales.
It is very important that people comment on your content. This is critical if you don’t want customers emailing you or contacting you through any other private channels. Leave posting options open so that people can post their thoughts; however, be sure to keep a close eye on comments. Remove comments that are abusive, negative, or spammy to keep the conversation cordial.
Post videos of interviews with experts or influential individuals in your niche on YouTube. Besides the content value to your customers, it will help you build market credibility by your association with well know experts. Such authenticity engenders trust with prospective clientele, who are now more likely to buy your services and products.
Look at your competitors’ social network pages. What do they share in terms of updates? See how they format their page. Use their pages as a set of rules when you’re putting a page together so it stands out when compared to everything else out there.
Talk to your customers on a regular basis. Post comments on their blog posts and Facebook status if you feel this is appropriate. Avoid posting on personal or private posts; instead, only post on updates or images that are relevant to your brand or products.
