Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Check to verify that your mobile web site works on every popular mobile web browser in use. The messages should work just as well on Blackberry, iPhone, and Android devices. It can also save time and effort if you write simple, non-customized messages that suit every platform. Remember “KISS”, or keep it simple stupid, when doing mobile marketing.
Start with a campaign technique known as picture-to-screen. This type of campaign allows your customers to post their photos to your site. The customers then send the photos in a short code to be instantly posted on a digital screen. You can display these images on many digital billboards or on one TV.
Keep mobile marketing content messages brief and to the point. Send a clear message your audience can understand quickly.
If you make it easy to share your mobile marketing, your clients probably will. Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!
Provide contact information for your business on social networking sites. This helps people find your business. When first starting your business social media networking, stick to the basics and work from there. Get on Facebook and claim your business there. Next go to Foursquare to put a custom business presence up.
In mobile marketing, understand that location is everything. Mobile marketing has a distinct differential; it knows where you physically are. This allows new options that are not available anywhere else. Location awareness is an important aspect of mobile marketing: make sure you plan your strategy accordingly.
You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.
You probably know that you can offer some free apps to your customers, but did you know that applications are actually easy to create? By offering visitors your own custom-made apps, you could significantly increase the success of your mobile marketing plan. There are a lot of choices available here.
Do not bombard your customers with offers. Reports have shown that the most success is seen when offers are sent once or so a week or just a few times a month. Make your offer intriguing, and make your recipient think they will be missing out on something if they don’t take the offer. If a customer thinks another offer is coming up, they might not take action.
To have a successful standalone mobile platform, you must have a home base. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. You should never develop your entire business around a mobile platform.
Try putting some quizzes and games into your mobile marketing efforts. Many people will answer quiz questions that they get on their phone via text message. Quizzes not only entertain your customers. If you construct them cleverly, you can make customer feedback part of your customers’ responses, giving you valuable data you can use to serve them better.
Your mobile marketing materials should be integrated with relevant content on your mobile website. Your content should be specific to the landing page for your mobile website. Integrate closely related products to increase traffic and customer participation. Allowing your customers to do more than just look at an advertisement is the way to make your mobile marketing really pay off.
Build a good database. Do not just add loads of numbers to your database. However, you must first obtain permission from your mobile users. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. A great place to start your mobile search engine optimization is Google, since most searches that go through mobile devices happen there.
If you are not an expert on designing for a mobile audience, then by all means, hire one. Giving a website a mobile device design can involve sophisticated skills. Consider hiring outside qualified developers to ensure this goes smoothly.
Take the time to conduct a usability test. This will ensure your customers are able to properly view and use the content you make available to them. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.
Is SMS is a component of your mobile marketing, let users know they have the option of opting out ahead of time, and let them know how often you well be sending texts. It is very easy to screw up an SMS strategy because of how it notifies consumers. Users might question its transparency. Be honest and tell your customers what your SMS campaign will be like and stick to a certain number of messages you can send every month. This is a great way to build up your brand loyalty.
Mobile marketing is very lucrative if you use it correctly. Newcomers should be especially concerned about proceeding cautiously by applying the advice contained in this article. With the right approach, you will very likely obtain new customers and bring in more business.
