These days it seems as if everyone has a Facebook page. A few of your older relatives may be on there, too. After knowing that, you’re probably wondering if your potential customers are using Facebook. If they do, Facebook marketing campaigns may be ideal for your needs. Keep reading to learn how to succeed with them.

Offering contests is an effective way to increase your fan base. When a person likes your page, they can enter a drawing to win a great prize. Follow through with your prizes and discounts, or you will lose customers.

Try developing a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

Facebook Offers give you a way to promote yourself. Set up your offer and switch it to Promoted Post via your Wall. This will encourage people to come to your page.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

The key to successful marketing with Facebook is having a strong base of fans. You don’t need to spend much money until you’ve gleaned 5K fans or so. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

If you are on Facebook, you know what customers want from a company’s Facebook page. Use the information in the following article to create a successful Facebook marketing campaign. If you put forth a lot of effort, you’ll see your profit increase.