Facebook is more than just a social site, it is a way to connect with customers and potential customers. You do, however, need to know a few things about how Facebook marketing works before you dive in. Use this article as it is full of useful Facebook marketing tips and tricks.

Talk with your fans often to get their feedback on your products. Check out anything posted to your wall. You can gain valuable ideas from these posts. Your fans are your customers, so always listen to them.

Consider holding online contests as a means of your Facebook marketing plan. Provide fans with coupons or even a product when they share or Like your page. Always actually send the prize or you’ll ruin your reputation.

A page is great, but a group might be a better idea. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You can have both a group and a page, the page for updates and the group for interactivity.

You must not forget your current customer base. People often focus on new customers and tend to forget about the old. Respecting your audience will lead to a successful marketing campaign. This will help them engage themselves in your brand.

Try holding a giveaway. Offer a contest or a giveaway to your current customers. You won’t lose much money, and you will be able to communicate more with your customers than before.

Most people market on Facebook because they want to improve their sales. Set monthly sales goals for yourself. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. If you do not get the results you need, your strategy might need some tweaks.

Now you should understand what it takes to have a successful campaign. Remember to keep your target audience in mind when developing your campaign. You need to take your time when you are working on your page.