Facebook is among the most popular sites out there, because it allows people to connect to one another effortlessly. Using Facebook to promote your business is a smart marketing technique. Keep reading to find out how.

Contests are a good way to market and get new followers on Facebook. Provide people with prizes and discounts for liking your page. Follow through and actually award a prize or you will appear dishonest.

Take advantage of Facebook ads and all they have to offer. This adds an extra value to your efforts. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They don’t cost a lot of money and they can make quite the difference.

Consider Facebook as a good way to share your content. It isn’t just informal chit-chat, it can be a large content format. Treat Facebook in that way. Write some actual blog posts and then promote them via other channels through your Facebook page. You will see that Facebook really can drive a great deal of traffic.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. You may find yourself with new followers if its a great offer.

Your current customers need to be your main focus. Many people concentrate on getting new fans but forget the patrons they have already. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This gets customers truly engaged in your company.

Instead of ignoring Facebook and its marketing potential in improving your business, embrace the fact that this method is very effective. No matter the size of your business, you can benefit from using Facebook. Keep these tips in mind so that you can transform those “likes” into cold, hard cash.