Many, many people use Facebook. But, it can also be used to boost business. Facebook allows you to pay to market on it and there are also free ways to market as well if you wish to learn how to. The following tips will help you get started with Facebook, even if you choose not to pay for marketing leverage.

Always be as professional as possible in your Facebook marketing campaign. Although social media is relaxed, you should never post anything that could be deemed unprofessional. When you keep a professional tone, you are respected more by customers.

Reply to any comments left on your wall. You need to monitor your wall, and any direct messages you receive. It is important to reply to everyone, even more so if it is a complaint or a question.

Creating a contest for your Facebook page is something that you can have some success with. You can boost your costumers and fans by offering something that they’d love to get. Make your winners viewable to maintain the legitimacy of your contest.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Set up your offer and switch it to Promoted Post via your Wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

Always be sure that you’re answering things when people ask you questions or leave you comments. Show that you appreciate their questions and comments, and give helpful responses. When you already have an answer available on your website, link to it.

You should now feel comfortable enough to start planning your own Facebook marketing campaign. Marketing on Facebook is free and easy. Make sure you start immediately because it is unlikely that your competition is using Facebook. However, they might read this article too, so get started!