Is your company using Facebook? If you don’t, then you’re going to miss out on a lot of potential customers. If it is, you need to make sure you’re doing all the right things to reach those clients and avoiding behaviors that annoy them. Keep reading for ideas on creating an effective marketing approach for your business on Facebook.

Be certain that your online content is linked from the Facebook page of your business. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Custom tabs can help you make your Facebook marketing strategies more efficient. These allow for increased organization, making your page very user friendly. For example, a contest can have its own tab so that it stands out.

Know when to post about your business outside of your own Facebook page. Posting on Facebook pages that are not your own can get you a lot of attention. However, it needs to be the type of attention you need. If you do post, only post worthwhile things. Don’t spam other pages.

Giveaways are very helpful in marketing. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

Your goal for Facebook marketing is to increase the sale of your products. Setting monthly goals will help you do this. This will help you to increase the amount of money that you bring in. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.

If your business does not yet have a Facebook page, you should have the desire to come up with one, now that you have read this article. The time is now to add your company on Facebook. Even if you aren’t new to Facebook marketing, there is always room for improvement. Use these tips to get started.