When you’re trying to learn about marketing on Facebook, you are going to come across a lot of myths. The stories may sound appealing, but they may not be the whole picture in terms of true marketing success. The following paragraphs, by contrast, will outline a solid strategy that you can use to market your business on Facebook.

Make sure your Facebook page isn’t being inundated with spam. You can monitor your page by using filters, even if you are not online. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

Facebook Offers allows you to promote contests or free giveaways to your customers. You only need to set up the specific offer and then promote it on your page. If it is a really good offer, you can even promote it to non-fans.

Be judicious about your updates. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Updates ought to be fun, informative and useful. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

When a person “likes” your page, reward them with a unique gift or special offer. These “likes” can bring new attention to the Facebook page. Think about something exclusive and free when someone likes your page. It could be something everyone gets or even a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Many people follow the new and trendy way to market their business because they are lazy. This article goes beyond trends into tried-and-true strategies. If you put what you read here into practice, you’ll notice an insane increase in conversion rates and profits.