Most people in America have a Facebook page. For you, this site can be an effective tool to expand your business. Facebook features a few marketing options that cost money, but it also has free marketing opportunities. No matter if you are paying or you are there for free, here are some good tips for you.

Be certain that your online content is linked from the Facebook page of your business. If your site includes a blog, have it automatically summarized and linked on your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Try to use Facebook ads. Posting to your page will only get you so far. Purchased ads can make a huge difference. They cost very little and can have a big impact.

Consider Facebook to be a platform in sharing content. It isn’t just informal chit-chat, it can be a large content format. Treat Facebook seriously to improve your profits. Create informational posts and videos to post on your Facebook page. You will see that Facebook really can drive a great deal of traffic.

Would a group better suit your needs than a page would? Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

You should now feel comfortable enough to start planning your own Facebook marketing campaign. Facebook is very affordable so it is simple to use the tips you learned here. Be certain to begin immediately, as your competitors might not even be using Facebook. Now that you have the tools, you are ready to get an edge on your competition.