Communicating with those interested in your niche is one way to take advantage of Facebook. Social networks are hugely popular today. You can harness Facebook’s potential to promote your business to the world.

Contests are a fantastic way to increase interest in your company. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Answer all questions and comments sent to you via Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

In return for a “Like”, provide an exclusive reward. Likes are something that can make your Facebook page popular. It is appealing to users to get a free gift when they give a page a like. You can run a contest or provide it to anyone who Likes your page. If you provide the chance to get something valuable, they will not hesitate to click the button.

When marketing through Facebook, the goal is to increase your sales. To keep you on track, set short term sales goals. Getting a lot of likes on your page does not mean much if it does not translate into sales. If you are not seeing the type of business you want, you may need to adjust your strategy.

You can covert visitors into followers by hiding content from people that aren’t fans. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.

Are you ready for the new customers marketing on Facebook can bring you? Many people use Facebook and it’s a great marketing tool. Put the above advice to use and expand your audience.