Facebook offers an easily accessible, yet truly powerful marketing platform. You can reach elderly shut-ins, rural youths, or an international audience through Facebook. The following article will share some valuable marketing strategies with you.

Talk with your fans often to get their feedback on your products. If they post items on your page, keep them in mind. You would be amazed at how helpful the public can be with marketing ideas. Do not ignore your fans, because you would not be very successful without them.

Consider creating a Facebook group rather than just a page. Groups are like little communities where your fans can interact together. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

Facebook Offers is a great way to promote freebies and contests you offer on your site. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If your offer is really good, you can consider opening it up to non-fans.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. If you are posting on a page that isn’t your own, it can gain you attention. But really consider whether it’s the type of attention that’s best, overall. Only post on other pages whenever can positively contribute in some way. Avoid spam at all costs.

While you can run a contest, post coupons or even engage your customers in conversation on Facebook, determining which option will best increase your profits is key. This article has gone over what you can do to be successful, thankfully. Now you only need to begin using them for your campaign.