There is great interest in Facebook marketing thanks to social media’s mainstream popularity. If this interests you, there are a few things you should know before getting started. Look at this advice to learn more.

Hold Facebook contests. Provide discounts and prizes to those who give your page a “like.” However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Make sure that you stay active answering the questions on your Facebook page. Try to answer their question with a helpful answer, and thank that person for contacting you. Share links to articles if they answer questions posed on your site.

Use custom tabs to make your Facebook page more efficient. This organizes your information and keeps your site professional. When you run a contest, put it on its own tab, for instance.

If you want to target a custom audience, you can do that. This will lower your marketing costs and increase the company profits in the long run.

You must build a healthy Facebook fan base. Wait until you have a decent number of fans before you invest a lot of money in marketing. When you hit that mark, your conversions will start happening rapidly.

A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. These clients only show up every now and then, so they are not interested in following daily posts. Instead, invest your time in creating targeted Facebook ads.

Facebook marketing is all about eventually selling more of your product. Setting monthly sales goals can guide your efforts. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. If you are disappointed in your sales, it might be time to make changes in your business strategy.

It is not impossible to get Facebook to work for your business. Just keep in mind that it may take time for this marketing method to work for you. Exercise patience, and apply the tips in this piece.