Facebook is a great new opportunity for you to promote your products to millions of people. This platform can help speed up the success of your company. The following article can help shape your marketing strategy on Facebook.

Having contests are great for increasing your fan base on Facebook, so try to do that. Free samples and discounts are another way to attract followers and get them to try your products. Follow through with your prizes and discounts, or you will lose customers.

When using Facebook to market your business, always remember to post in a professional manner. Social media has to be taken in a serious manner to make profits. If you stay professional, people will trust you.

Facebook Offers is a great way to promote freebies and contests you offer on your site. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If the offer is good enough, promote it to those who aren’t fans, too.

Have a giveaway. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. You do not need invest much money, but you can increase your base of potential customers.

If someone ‘likes’ your Facebook page, give them a deal. Likes are something that can make your Facebook page popular. Consider offering people something free and exclusive if they like your page. It could also be something like a sweepstakes. If you give them something they like, they will probably not hesitate to “like” you.

When you need to make changes in your business, you have a great deal of pressure for those changes to happen. Begin by making Facebook work for you by learning how to market with it and good things are sure to follow. The tips given here can give your business an edge.