Many people want to use email marketing but are unsure of how to get started. Many people don’t know where to start when it comes to email marketing, so we’ve written this article to help you along the way!

Test out variations of what you want to use on your subject line by using A/B testing. Split your email list in half and send emails to the two groups of addresses using different subject lines. This can help you see which subject lines cause readers to open your messages and which get ignored.

It’s a great idea that you require people to double opt in if they’re wanting to receive emails from you. That may appear to be a large amount of effort, but you are guaranteed that the person really wants your emails, which erases the chance that you and your ISP will run into trouble.

In general, do not send important marketing email on or around major holidays. People are often not at work and are busy with families, not checking their emails. Of course, you should adapt this to your target audience. Emails about special promotions like Black Friday are exceptions to this.

The link to unsubscribe from your list should be clearly visible. Never fail to give your customers this unsubscribe link, and you should never bury this link within the text that makes it difficult to be located. You never want your readers to feel as if they don’t have a choice in receiving your emails.

Make sure that none of the really important information in an email is conveyed through an image file. Most email clients today, especially web-based ones, will not properly display these images. This might mean that your emails are unpleasant to look out, or can’t be read at all, because of the images that they contain. Use clear, plain text to convey the most important information, and use descriptive alt tags for any images that you include.

The information in the article you just read is your key to the lucrative domain of email marketing. It is important that you understand ALL of the information given to you.