How long has it been since you looked at your email? Most people check their email at least two times a day. When you have a business, emails are a great way to reach your customers and targeting audience. This article contains some of the most important and useful email marketing tips.

It is smart to allow interested parties to double opt-in before receiving emails. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.

Marketing emails should contain very few graphics. Some email servers block graphics, so avoid graphics to get your message across more effectively. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.

You should generate one crystal-clear message for every email that you send. You should avoid boring or overwhelming customers with marketing emails which contain excessive content. Create one simple message that is short and direct to the point. Your customers will be happy that they’re not being bombarded with too much information.

To get the best results, you should only send emails to those that have already given you prior permission. If you send unsolicited emails to people who are not interested in your messages, they will block your email address. If an email provider gets enough complaints, they could deactivate your account.

Be sure to put added emphasis on special events and holidays when devising your email marketing strategies. You should have the whole year planned out. Develop relevant campaigns for important retail holidays such as Christmas, Valentine’s day, Easter and other important dates. You can better your sales by marketing in the slower periods of the year.

You should give visitors many chances to sign up without having them feel as if they are being pressured to do it. Give your customers the peace of mind of knowing that you will keep all of their personal data, including email address, private while providing them with lots of great information in your newsletter. You need to have your customer’s information in order to be successful at email marketing.

Try celebrating subscriber birthdays if you have that type of data when they sign up for your emails. This process can be done automatically and will easily get your good wishes to your subscriber on their special day. It’s fine to include a discount offer, but the main thrust of your message should be a friendly birthday wish, not marketing.

Your email marketing messages should be kept short. Use clear, direct language whenever possible. Show your subscribers that you value their time. If your message is brief, your readers are also more likely to read the entire thing. Don’t underestimate the importance of readers seeing the entire message. Remember that the last sentence of your message likely contains a call to action.

Think about sending customers follow-up emails reminding them of your services. Invite them to visit your site often for new products or special deals. The conclusion of the email can claim that your product or service is guaranteed to be effective for up to 30 days or their money will be returned to them.

If you plan on starting a marketing campaign via email, it is vital that you get permission from every single person you plan on contacting. If you do not do this, you will be accused of sending spam, and it may cause you to lose some customers.

Keep your branding, such as colors and logos, consistent in your email messages. When you deal with a name, overall design, or topic, try making it consistent so that it may be recognized easily in the future. If your emails are all completely different, people will not remember your company from one mailing to the next.

Your subject lines should be brief and to the point. To gain the attention of your reader, your subject line should remain under sixty characters. If a long subject line is unavoidable, be sure to include any important information first.

Consider sending your emails without any images included. While graphics can provide a nice touch, they also increase the time it takes your message to load–if the graphics themselves load at all. Be aware of the fact that different Internet speeds and types of devices can affect the quality of the images you send. Focus more on good content as opposed to images that can slow things down. The majority of individuals will remain with you should you do so.

Do not make your email submissions into a long-winded sales pitch. Messages should be like a newsletter with relevant information about your business. When confronted with nothing but sales pitches, your readers will quickly drop from your email list. Most people will bore easily at the sight of a salesman in any format. Focus on keeping their interest.

Keep your messages short and to the point. Few people will bother reading past a couple paragraphs, no matter what your message entails. Customers have a limited amount of time that they are willing to devote to marketing emails. Just make your point quick and move on, as they will then be willing to come back for more later.

Don’t add people to your list without their permission. Your emails will be seen as spam if you fail to do this. Your reputation will be ruined and your emails likely blocked by ISPs.

Don’t forget that you’re building a brand and reputation through your email marketing campaign. Be wary of targeting the wrong readers, cutting corners or using tactics that leave a bad taste in peoples mouths. The reputation you create for yourself is vitally important, so keep this in mind when developing your emails.

Using email is one of the most basic ways to communicate with business customers. Use the ideas in this piece as part of your email marketing initiative, and you are sure to get tremendous results in short order. Email can be a powerful and effective method to promote your business.