How long has it been since you opened your email? If you are like everyone else, you probably check your email a few times each day. In the new economy of the Internet, email is a great way to reach customers and attract business. Here are some email marketing tips.

Do not ever send unsolicited emails to unsuspecting customers. Your emails may be marked as spam by people who are not interested in receiving them. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.

Have goals with your audience. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. When you are sending out emails, always ensure that there is a subscribe link contained within it. This way if a consumer shares the email with a friend, they will be easily able to sign up. This will allow for organic growth of your base.

Proofread everything you send out through email. Accuracy is important in all forms of correspondence, including emails and newsletters. Test the email layout in multiple email clients and browsers to make certain that the email design is being delivered in the way you desire. Additionally, if you use email links, make sure they aren’t broken.

It’s important to try different layouts to see which is most effective. Always try to place the most essential information and all new offerings at the top of email messages. You should also test out different formats and determine which format your readers respond to the most. When you have a layout that is very effective, stick with it. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.

In order to keep the lines of communication open with your customers and clients, email marketing makes a lot of sense. Use this information when you are developing an email marketing campaign and you will see your profits increase. Email marketing is a simple technique for promoting your company online.