Do you feel like everyone has a blog but you? It is hard to avoid running into a blog wherever you go online. However, a successful blog involves both planning and decision-making. With the right information along with the advice you will learn here, you can create the blog you have always dreamed of running.

Commenting on other people’s blogs is an excellent method of raising interest in your own blog. Keep track of all the blogs you wish to follow in a special folder using Google Reader. Comment on those blogs whenever you have something interesting to say about the topic.

Try not to overdo using other types of social media on your blog. If you are always linking to your blog on Twitter, people may start ignoring them. Include occasional links, but try to make sure the bulk of your postings are quality content that stand on their own.

Your blog’s keywords should be bold and visible. This makes them easier to read, and search engines may rank sites with such keywords more highly than they would otherwise. When a keyword stands out, people will be more likely to click on it, and that is exactly what you want.

Be careful to never copy content from anywhere. One of the most important things your blog can cultivate is a reputation for honesty and reliability. Even the smallest bit of plagiarized content puts that reputation at risk. You do not need any advanced degree to succeed in writing your blog, but you do need to be knowledgeable and passionate about your subject.

You should try using relevant and brief content near the link so that it can possibly show up in the search results. The area around the link bar attracts a lot of reader attention. One piece of information you can insert here is your total number of subscribers. Don’t think that the link area draws as many eyeballs as top and bottom of your posts. Use this information to bump your subscriber numbers a bit.

You need to post regularly if you want readers to visit your blog over and over. Posting new items frequently keeps your readers’ interest so that they’ll keep coming back. Great blogs usually post at least one time a day. While this may seem like a lot of work, consider sitting down before you post your blog to the Internet and writing many posts with timeless content. That way, you will have sufficient material to use when you have not been as productive as you would like.

You need to focus on choosing unique keywords that will help your blog stand out from the crowd. If you opt to use the exact same keywords every other site is using, your site will very likely be lost. Be original in order to attract readers.

Embedding videos within your blog can raise interest and catch readers’ attention. Make sure to not only use videos, you will still need a lot of good written content. Include a text description for every video on your blog. You can have keywords related to each video this way.

If you are writing a religious or political blog, you need to make sure that you are not letting any bias that you have show. Maybe you’ve posted a politically charged article and you wish to stifle your opposition’s comments, for example. Censorship never lends itself to a credible blog.

Use different images in your posts. You must have heard that a picture is worth 1000 words. Blog readers like to see what you are blogging about. Often, you will find that images can convey much more than words can alone. Make sure to incorporate images in your post.

Be sure you know what others in your blogging area are up to, so that you can try to stay ahead of them. Since they’re your main competition, you must know what they’re saying or doing. Keep in mind that they will probably looking at your blog for the same reasons.

Actively encourage readers to comment on your posts. Involving the reader makes them a fundamental part of the blog, and encourages their loyalty. Always make time to respond to these comments, as well. This will make your readers regularly return to your blog to read new comments and become producers of information, rather than just passive consumers.

Carefully consider whether or not to allow advertisements on your blog. Advertisements can provide you with a source of income, of course, and that is a great benefit to blogging. The problem with allowing advertising is, well, it’s advertising. Your readers will become aware of your money making efforts once they see your advertisements.

Don’t overuse keywords. Selecting good keywords is certainly a key part of getting readers to your blog, but a few good keywords far outweighs tons of less-targeted ones. Search engines continue to tweak their search algorithms and get smarter when it comes to analyzing content. If your blog is full of too many keywords, it sends a flag to search engines that your site’s priority is not quality. This will drop your ranking. Choose the placement of your keywords wisely and be judicious in their placement. Research search engine optimization techniques to learn more about improving your blog through keywords.

Make sure you select an SEO-friendly theme. This will help raise your blog in the ranks in major search engines, as well as ensures your site runs efficiently and quickly. Your readers don’t have the patience to wait for burdensome graphics to load. They’ll leave your site and visit another blog.

You will increase your customers and readers of your blog when you have smart backlinks; that will boost your search engine rank. Back links from reputable sites make your site appear more credible and authoritative. Search engines, such as Google, will list your site higher if you have back links from such sites. If you wish to become known as an authority on your particular subject matter, aim to have like-minded websites and blogs linked with yours. This practice is known as back linking. You should have backlinks from a variety of sites, not just one.

Blogging is nothing short of an online phenomenon. The reasons that blogs are started and nurtured number in the millions. However, all are trying to reach a certain audience. Use the tips above to better define and formulate your message in your blog for your intended audience.