Article marketing can be very successful if you use the tools provided. Since there is so much advice to be found about article writing, you will find a lot of conflicting or unusable information that can be confusing. The piece that follows offers lots of time-tested article marketing advice.

Put big effort into your first paragraph. Search engines and readers look at the first paragraph as the most important part of an article. By incorporating the most pertinent information in the article’s first paragraph, you can grab your reader’s attention. Be sure it is engaging, and do not include everything that is relevant. You need to keep them reading so they finish the whole article.

Controversy sells. You can use this to entice people to read your articles. The effectiveness of this can be seen easily in mass media. If you include controversial issues in your writing you will get increased response from readers and they will spread the word.

Your writing projects will prove more successful if you center your attention on one keyword in each article. The keyword should be included in the webpage’s title, header, sub-header and URL. In addition, use it frequently yet strategically within the article’s content. By using keywords appropriately, your articles will stand out in search engine results. This can help boost your website traffic and lead to more profitable sales.

If you are at a loss for topics, consider the needs and desires of your audience. A great source of inspiration could be emails that they have sent to you asking questions, or perhaps feedback comments that were left on previous postings.

Do not flood article indexes with multiple copies of a single article. When pursuing your article marketing strategy, there are many article indexes at your disposal. It is easy to be tempted to submit the same article again and again to the vast number of indexes out there. This is bad, because search engines see this type of behavior and give you a bad rating.

Try to write informative articles that offer readers genuine help and advice. If you are able to help people solve their problems, they will be likely to take the time to search for additional articles you have authored.

It is important to do plenty of research on keywords before you write any articles. The right keywords can help you drive more traffic, which means more readers, to your articles.

If traffic has become stagnant, start some controversy. Pick known people or brands and stir up some arguments. People will link to your site and you can generate useful publicity for yourself. If you’ve provided quality content, you may even see your blog being considered much more of an authority because of it.

Remember the importance of titles when crafting your articles. Stop and really think about an eye-catching title that is on topic with what you have written about. This helps you find the best things to write about.

The content you write should always be unique and useful. This is a vital piece of successful article marketing. It is easy for readers to tell the difference between quality content and filler content.

Before turning in your content, you need to apprise yourself of the rules of the major article directories. If you adhere to the directory rules you’ll never face problems when syndicating your articles.

Try linking to other articles on your site when writing. This will help if you find that someone (without your permission) copies your article. You may not realize your article has been copied, but if it includes a link back to your site, you may receive some extra traffic.

Include all sorts of graphics in your article. There are many free images on the web that you can use. An image can gain the attention of a reader who may be browsing and entice them to read more. When people see a photograph, they’ll be more interested in the content.

Investigate what other authors in your area of expertise are coming out with. Find the voids in your specific niche and fill them. Avoid writing about the same things as everyone else. Use their ideas to spark your own creativity.

It is important that you have relevant keywords in your article’s titles. The keyword was a perfect fit for their search and is what made them click your link.

A vital article marketing component is writing articles that convince people in your target audience that they need your product. Therefore, reaching out to readers in a way they understand is best.

Create an article a day if you can, and try submitting it to a well-known directory. SEO is simple when you have a ton of great content on your site which is fresh and updated daily.

Try to market pricier products over cheaper ones. It is generally known that expensive products produce a greater profit than cheaper products. Although sales may drop in the beginning, you can be successful if you expand your marketing efforts. There is no additional work to promote an expensive product over a cheaper one.

If you let readers post comments, make sure you use a “no follow” attribute for the comments. If a user leaves spam links, search engine spiders will see the “no follow” and they won’t follow it. Links to spam sites will influence the quality of your site.

Never pen an article without first analyzing your audience. You have to know exactly who your customer is so you can cater directly to them. Think about your target demographic. What problems do they have that your business can solve? What questions do they ask over and over? Write articles to address these questions and concerns.

There is a lot to learn about article marketing, with well known methods as well as newer techniques that you may not have heard of. Hopefully, as long as you follow what we suggest in this article, you can either get started with article marketing or improve on what you have already done.