Many people like Facebook because it’s easy to use and keep in touch with family and friends. Use this power of the Facebook platform to market your business more broadly. This article gives you excellent advice on how it’s actually done.

Having contests are great for increasing your fan base on Facebook, so try to do that. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Richard Vanderhurst explains when using Facebook to market your business, always remember to post in a professional manner. Although social media presents a casual platform, you and your business must always be presented professionally. When you use a professional tone on Facebook, people will trust you and your company.

Consider using Facebook advertisements. Regular posting, while valuable and beneficial, only goes so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They don’t cost a lot of money and they can make quite the difference.

Make sure that your Facebook page is spam-free. There are some filters that can be put into place if you can’t monitor your site all of the time. Any approved person can access the page with these tools if they know the password.

Would a group better suit your needs than a page would? Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You could also use a group and a page to get maximum benefits from Facebook marketing.

Instead of neglecting Facebook for your business, you should understand the many benefits it provides. Once you begin marketing on Facebook, it won’t be long before your efforts have paid off. Use these tips and get more from using Facebook.