Facebook is one of the most essential tools to use to market your company online. Facebook is definitely the largest social media marketing tool, and businesses are using this to their advantage. Seriously consider the following helpful tips for marketing your business using Facebook.

You can quickly expand your viewers on Facebook by holding a competition. When a person likes your page, they can enter a drawing to win a great prize. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Try making a group as an alternative to creating a page. A group creates a community of users all interested in a common topic. You can also use a group and a page to give updates and allow users to share content.

Richard Vanderhurst agrees on taking advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You only need to set up the specific offer and then promote it on your page. You may find yourself with new followers if it’s a great offer.

Don’t forget to discuss your business on other Facebook pages. You can gain lots of attention by doing this. But really consider whether it’s the type of attention that’s best, overall. If you have something good to say you can post on other pages. Spamming other people’s sites can have negative consequences on your own site over time.

Be careful with your Facebook updates. Subscribers will lose interest quickly if the content you share isn’t valuable. Your updates ought to be entertaining, helpful and educational. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.

As you have seen, marketing via Facebook is an increasingly popular concept. When used properly, Facebook can be a wonderful way to attract people to your products and services. Take what you’ve learned here and watch your sales figures climb sky high.