For many people, Facebook is a place where they waste time. It can really be a profitable use of time for you when you put it to work as a marketing application. Since there is a lot of traffic on Facebook, it is a great platform for a marketing campaign. Richard Vanderhurst shares valuable tips on Facebook marketing.

Facebook Offers is a great tool for promoting giveaways and contests on your site. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If the offer is good enough, promote it to those who aren’t fans, too.

Answer all questions and reply to all comments. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Share links to your site or FAQs page to help answer common questions.

When you choose to update your page, be careful about it. If your updates are boring or off-topic, you’ll lose fans. Your updates should be educational, helpful or entertaining. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

You need to invest time and effort into your Facebook marketing campaign. Facebook is a popular site and marketing on it takes time. If you are considering assigning someone to work on your Facebook marketing plan that is very busy, you will not realize the results that are possible from this social media. Hiring someone may be the best bet.

Other people can use Facebook to share quotes or play games, but you can build your business with it. You now have the advice you need to reach these users. Put these ideas to work and watch your business expand.