Marketing with Facebook is popular because social media sites have become so popular with the public. If you’re interested in this, then you must learn some things before you begin. This article contains valuable information on conducting a social media marketing campaign.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Reward them with prizes and incentives if they like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Be certain that your online content is linked from the Facebook page of your business. For example, link a summary of your blog onto Facebook if you have one. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

Give Facebook ads a try. This will help to promote your products in a very effective manner. Purchasing Facebook ads will help you reach your goals. They don’t cost a lot of money and they can make quite the difference.

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. These allow for increased organization, making your page very user friendly. For instance, if you have a contest going, a tab for that can be included.

Carefully choose your updates to create more interest. If your updates are boring or off-topic, you’ll lose fans. Your updates need to be useful, entertaining or educational. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

It’s easy to see from the above that it is not as hard as you thought to use Facebook to promote your business. You just have to keep in mind that you’re not going to see success in one or two days. Be patient and practice the advice you have learned here.