Every company has to figure out how to reach their potential customers. This can be done in a variety of ways, both traditional and novel. One new and popular way to promote your company online is through social media marketing. With common sense and the following advice, social media marketing can help your company grow and thrive.

Whenever you’re having a sale or a special promotion, you should use social media to promote it. You can post on Facebook, Twitter, a blog, and whatever other social networking sites you use and get your sale viewed by hundreds, if not thousands of people. It’s a quick and free way to get people to know about your promotions.

Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.

Monitor your competitors on social media sites. Spend a little time looking at what your top five competitors are doing out there in the social media world. Look at which social sites they are most active on, what kind of content they are publish, how many fans they have and how they promote their site and what they have to offer.

Include a widget for Facebook’s “Like” button on your blog at the top of every page. This allows people to “like” you on Facebook. If it is easy to find and prominent on the front page, people will not need to look around. People are more likely to “like” your content if it is easy to do, and it also advertises your Facebook profile at the same time.

It can take some time to get started, but once you do, you will find it easy to keep going. With social media marketing, the potential to gain exposure for your business is limitless. Businesses just need to be consistent in using this marketing method whether they do it themselves or hire someone else who handles it for them.