When trying to come up with a mobile marketing plan, you’re probably wondering where to start as you see so many endless possibilities on how you can promote your business. Apply the tips from this article to become a successful mobile marketer.
Adding maps to your website, that are mobile friendly, can help bring in new customers. Customers searching for a real location will be able to quickly and easily access your store information and address.
Test your mobile marketing campaigns on every platform your readers will be using to view them. It’s important that your messages work no matter what type of phone your customer is using. It’s smarter and simpler to alter your message to fit all three platforms, than to try and tailor your design for each one. Remember “KISS”, or keep it simple stupid, when doing mobile marketing.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. Useless or difficult to navigate apps are unlikely to become popular among mobile users in your target market.
With your mobile marketing ads, give your customers a trivia game or a small quiz about your products to add some fun and excitement. Many mobile subscribers enjoy answering trivia questions or surveys on their phone. You can use the quiz program to gather feedback and options on your products from your customer, while providing entertainment to them.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Make sure customers know what your message is, so they absorb it and respond.
Mobile platforms should drive visitors to your main site. You should want people to visit your webpage or keep them coming back to it. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Always perform usability tests before going live with your message. It is key to verify that your customers and other users will have access to view the information you provide. Establish a test group of co-workers, family members and friends that you can test your ads out on before sending them to your mailing list.
Be wary of the time of day you text your customers. Not too late not too early. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.
For a greater marketing effect, include as much detailed information as possible at one time. Send your customers some mail a while before an event, such as an after-Christmas sale. Try sending an email a week ahead of time and then send a text the day before.
Promote your new mobile marketing campaign as a means of gaining access to exclusive offers and special savings. Make sure that your other advertising efforts, online and in print, point out your mobile campaign’s existence. If people feel that your mobile campaign could be helpful, they are likely to sign up. Present your mobile campaign as a great way to have fun and stay informed of special offers.
You can encourage customer participation and enhance your brand recognition with QR codes. QR codes can help you share coupons, discounts, and other promos. It is easy for smartphone users to use QR codes. By using this resource you can interact with your customers while you have their attention.
A well composed mission statement can help you to stay on course with your mobile marketing campaign. Sticking to your convictions will keep you on the proper path.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. Google is an excellent place for starting your mobile SEO because Google is the most popular place for searching through mobile devices.
Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. Most of your customers will be happy to receive a message reminding them of an event that can save them money and are likely to visit your website to see if they can take advantage of any of your special offers.
A call to action on a mobile phone needs to be easy to complete. Long forms are easy to fill out on a computer keyboard, but when working with a mobile device, it can be tedious and almost impossible. It should be easy to get on your own mailing list.
Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. Listen to what customers have to say even if it is bad.
Write less but say more with the mobile content on your website. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. Get your point across in as few characters as possible to be successful.
Do not randomly message your clients. Every message you send should contain information that matters to your readers. Mobile marketing has been known to fail when businesses become too casual with their text messages. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
Be concise and user-friendly. Make sure you keep your number of clicks at a minimum to increase your success and keep your process simple. It is hard to type well on small, mobile keypads. Be sure to keep it sweet and simple.
Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. It can be a challenge to create an effective mobile marketing site. Have a qualified professional design your mobile site if you want it to work perfectly.
While there are many different mobile marketing techniques, they all share common fundamental concepts. These variations are primarily in the language used and their technological applications. Research, coupled with common sense, is all you need to decide which one will be best for your business and budget.
