Millions of people use Facebook. More than likely that includes you. When you work at or own a business, reaching out to those users is a must. Keep reading for tips on how to promote your business with Facebook.

Be sure that all of your online content is linked to and from Facebook. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. Use many colors and images relating to your product. Plain pages don’t get the attention professional looking pages do.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Be careful about posting about your own business away from your personal pages. You can gain lots of attention by doing this. Just be sure you’re getting positive attention. If you have something good to say you can post on other pages. Don’t spam other pages.

Allow interested parties to sign up via your Facebook page. Give away something to provide incentive for folks to do so. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.

Ask your fans for advise about various decisions you need to make about your company or business. People like to get involved. There’s no better way than to get your community involved in making decisions for your company. If you blog, ask fans what they want to hear about.

You now should understand Facebook marketing back and forth. Using these tips will make marketing successful and easy. Begin now and you will be surprised when you’re successful.